CRM Analyst
NFL Franchise Football Club
West Region
Sports Services
Posted/Updated: 01/30/20
West Region
Sports Services
Posted/Updated: 01/30/20
Job Summary
Duties and Responsibilities:
- Develop an understanding of the current CRM implementation and maintenance strategy (system design, documentation, training, and coordination with IT)
- Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company.
- Drive database growth and adoption by integrating with internal and external data systems to create a 360-degree view of the customer and sales generation process.
- Work with existing data-driven communication strategies and provide recommendations geared towards lead generation, customer management, enhancing the fan experience, and retention.
- Manage database lookup tables (e.g. inventory, rate cards, sponsors, and other contractual components for the corporate sales and service teams)
- Design business analysis and customer status reporting within the system as well as templated dashboard reporting that can be circulated in Tableau.
- Work with other analysis resources in the organization to ensure effective utilization of CRM data.
- Use strong written and verbal communication skills to document all processes and train end-users.
Description of Qualifications:
- Bachelor’s degree in Marketing, Business or related field.
- 1-2 years of experience in CRM, database marketing, direct marketing and data insights
- Experience with KORE, Microsoft Dynamics, or Salesforce is strongly preferred
- Strong organizational, analytical, and technical skills. Ability to interview key stakeholders to learn more about every role involved in the process.
- Have enough technical knowledge to be able to effectively communicate IT-related development requirements and issues.
- Expert Microsoft Excel skills (advanced functions, strong layout skills, charts, data staging, pivot tables, and data connections).
- Strong knowledge of other MS Office tools (Word, Outlook, & PowerPoint). Tableau experience is a plus.
- Familiarity with SQL database management language is preferred but not required. Marketing automation and surveying experience is a plus (Eloqua, Qualtrics).
- Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments.
How to Apply for Position:
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