Senior Director - Digital Marketing

  NFL Team
  Southeast Region
  Marketing/Events/Promotions
  Posted/Updated: 07/26/19

Job Summary

Job Description
The “Senior Director – Digital Marketing” will be responsible for leading the strategy, oversight and execution of all NFL Team digital platforms and programs.  S/he will be responsible for managing a robust digital marketing practice for the Club, collaborating with the League and across the organization to foster a “digital first” mindset, while also managing and maintaining all Club owned digital properties.
 
This role will be highly visible within and outside of the organization and s/he will need to have a passion for teaching and mentorship.
                                                                                            
Duties & Responsibilities
  • Be the owner and subject matter expert of all things NFL Team digital marketing.  This includes:
    • Mobile
    • Web 
    • SEO/SEM
    • E-Mail
  • Lead and develop a team of digitally focused marketers as well as digital vendor relationships
  • In support of Sponsorship, Ticketing, Content and Brand Marketing, build and maintain an annual digital marketing calendar.
  • Oversee and execute all digital marketing initiatives.
  • Responsible for updating and maintaining all digital properties on an on-going basis.
  • Drive content distribution strategy for digital properties.
  • Shape the approach to the utilization of media (owned, earned, paid, trade, etc..) for the organization.
Requirements
  • Bachelor’s degree in Marketing, business or related field.
  • 8 to 10 years of experience with a heavy focus on Digital Marketing.
  • Deep knowledge and experience using Epsilon software platforms.
  • Prior experience in media buying and planning.
  • Forward thinking and innovative.
  • Attention to detail with an ability to operate independently.
  • Must be a strong cross-functional leader and communicator.
  • Ability to work nights, weekends and events as needed.
  • Previous experience in Digital Marketing at a sports team is a plus, but not a mandatory.

 



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