Senior Director - Digital Marketing
NFL Team
Southeast Region
Marketing/Events/Promotions
Posted/Updated: 07/26/19
Southeast Region
Marketing/Events/Promotions
Posted/Updated: 07/26/19
Job Summary
Job Description
The “Senior Director – Digital Marketing” will be responsible for leading the strategy, oversight and execution of all NFL Team digital platforms and programs. S/he will be responsible for managing a robust digital marketing practice for the Club, collaborating with the League and across the organization to foster a “digital first” mindset, while also managing and maintaining all Club owned digital properties.
This role will be highly visible within and outside of the organization and s/he will need to have a passion for teaching and mentorship.
Duties & Responsibilities
- Be the owner and subject matter expert of all things NFL Team digital marketing. This includes:
- Mobile
- Web
- SEO/SEM
- Lead and develop a team of digitally focused marketers as well as digital vendor relationships
- In support of Sponsorship, Ticketing, Content and Brand Marketing, build and maintain an annual digital marketing calendar.
- Oversee and execute all digital marketing initiatives.
- Responsible for updating and maintaining all digital properties on an on-going basis.
- Drive content distribution strategy for digital properties.
- Shape the approach to the utilization of media (owned, earned, paid, trade, etc..) for the organization.
Requirements
- Bachelor’s degree in Marketing, business or related field.
- 8 to 10 years of experience with a heavy focus on Digital Marketing.
- Deep knowledge and experience using Epsilon software platforms.
- Prior experience in media buying and planning.
- Forward thinking and innovative.
- Attention to detail with an ability to operate independently.
- Must be a strong cross-functional leader and communicator.
- Ability to work nights, weekends and events as needed.
- Previous experience in Digital Marketing at a sports team is a plus, but not a mandatory.
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