Senior Director of Marketing Strategy
NFL Team
Southeast Region
Administration/Management
Posted/Updated: 10/07/19
Southeast Region
Administration/Management
Posted/Updated: 10/07/19
Job Summary
Essential Duties and Primary Responsibilities include the following:
Marketing Strategy
- Lead the strategic marketing team
- Ability to identify strategic growth through added inventory, platforms, and partners
- Assist Sales and Partnership Marketing Teams working with their Partners to identify clear and measurable business objectives specific to their goals
- Assist with sponsorship research initiatives for consulting opportunities; and participate in special projects and perform other duties as assigned
- Develop relevant alliances between partners that capture synergistic effectiveness across multiple platforms and mediums
- Develop and create sales/marketing presentations and sales collateral for the purpose of revenue generation
- Exercise creative skills based in marketing analysis
- Understanding/knowledge of the sports marketing landscape domestically and internationally
- Knowledge of emerging platforms and categories such as streaming, sports betting, esports, etc
- Major Account Management
- Act as a key contact with Naming Rights Partner, maintaining day-to-day relationships between Partners and internal departments
- Co-develop and execute partnership activation plans to effectively leverage assets and capabilities, building partners’ business and delivering on objectives
- Evaluate effectiveness of plans regularly and adjust as needed
- Act as a key contact internally on future development opportunities for the organization
- Serve as primary point of contact with relevant 3rd party vendor providers
Competencies:
- Strong leadership and strategy development skills
- Marketing plan and promotional development and execution experience
- High level client/account service experience preferred
- Ability to view and respond to creative executions ensuring it demonstrates effective marketing and promotional elements
- Superb written and verbal communication skills
- Excellent relationship building skills
- The ability to work independently and demonstrate innovation and initiative
- A strong work ethic and the ability to thrive in a deadline driven environment
- Self-motivated and able to push projects through autonomously while also being committed to a collaborative environment and culture
- Familiar with managing multiple projects, schedules, budgets and clients at the same time
Qualifications:
- 5-7+ years of experience
- A Bachelor’s Degree required
- Account Management/Brand Strategy experience at an Ad/PR/Marketing agency is highly preferred
- Proficiency in MS Office products (Word, Excel, PowerPoint and Outlook)
- Proficiency in 3rd-party tools (Nielsen Scarborough, Zoomph, etc)
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