Senior Director of Marketing Strategy

  NFL Team
  Southeast Region
  Administration/Management
  Posted/Updated: 10/07/19

Job Summary

Essential Duties and Primary Responsibilities include the following:
Marketing Strategy
  • Lead the strategic marketing team 
  • Ability to identify strategic growth through added inventory, platforms, and partners
  • Assist Sales and Partnership Marketing Teams working with their Partners to identify clear and measurable business objectives specific to their goals
  • Assist with sponsorship research initiatives for consulting opportunities; and participate in special projects and perform other duties as assigned
  • Develop relevant alliances between partners that capture synergistic effectiveness across multiple platforms and mediums
  • Develop and create sales/marketing presentations and sales collateral for the purpose of revenue generation
  • Exercise creative skills based in marketing analysis
  • Understanding/knowledge of the sports marketing landscape domestically and internationally 
  • Knowledge of emerging platforms and categories such as streaming, sports betting, esports, etc
  • Major Account Management
  • Act as a key contact with Naming Rights Partner, maintaining day-to-day relationships between Partners and internal departments
  • Co-develop and execute partnership activation plans to effectively leverage assets and capabilities, building partners’ business and delivering on objectives
  • Evaluate effectiveness of plans regularly and adjust as needed
  • Act as a key contact internally on future development opportunities for the organization 
  • Serve as primary point  of contact with relevant 3rd party vendor providers 

 
Competencies:
  • Strong leadership and strategy development skills
  • Marketing plan and promotional development and execution experience
  • High level client/account service experience preferred
  • Ability to view and respond to creative executions ensuring it demonstrates effective marketing and promotional elements
  • Superb written and verbal communication skills
  •  Excellent relationship building skills
  • The ability to work independently and demonstrate innovation and initiative
  •  A strong work ethic and the ability to thrive in a deadline driven environment
  • Self-motivated and able to push projects through autonomously while also being committed to a collaborative environment and culture
  • Familiar with managing multiple projects, schedules, budgets and clients at the same time

 
Qualifications:
  •  5-7+ years of experience
  • A Bachelor’s Degree required
  • Account Management/Brand Strategy experience at an Ad/PR/Marketing agency is highly preferred
  • Proficiency in MS Office products (Word, Excel, PowerPoint and Outlook)
  • Proficiency in 3rd-party tools (Nielsen Scarborough, Zoomph, etc)
     

 



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