Marketing Coordinator

Job Summary

 Summary:

The Marketing Coordinator, under the direction of the Marketing Manager, creates and executes comprehensive marketing and communication plans to drive ticket sales, program revenue and fan engagement for the NHL Team. 

 Essential Duties and Responsibilities:

• Assist in the execution of media plans that include TV, radio, print, digital, outdoor and grassroots, assisting in all associated tasks including media buying, trafficking, script writing, production, etc.  
• Serve as departmental contact for all copy writing 
• Serve as departmental contact for all internal asset trafficking for events
• Manage departmental project lists with creative services – creative, print and promotional items
• Search for and develop marketing opportunities designed to sell tickets and maximize brand exposure by working closely with media organizations and implementing targeted promotional strategies
• Maximize all marketing cross-promotional opportunities by exploiting all internal marketing opportunities as well as developing a network of local contacts for external opportunities
• Work with external advertising creative agencies to create print, radio, TV and outdoor media formats