Marketing Coordinator

Job Summary

COMPANY INFORMATION The Hoop Group is a comprehensive basketball company dedicated to fulfilling dreams of players, parents and coaches by providing the best instruction, competition and exposure to all. Hoop Group originated in 1963 as an overnight summer camp for boys & girls and since has expanded to include tournaments, instructional programs, consulting, recruiting help, and many other services: establishing itself as a basketball power. Today, Hoop Group is a leader in grassroots basketball with 15 full-time employees, 320 events and over 100,000 participants per year. POSITION SUMMARY Hoop Group prides itself on being a leader in youth and grassroots basketball. This requires constantly looking for ways to evolve the sport’s in-person and digital experience. Hoop Group’s Marketing Coordinator is tasked with collecting and analyzing both in-house and industry data, trends and technology to drive improved decision making across key business functions. The Marketing Coordinator will work closely with Hoop Group’s Sales Team and Director of Marketing in creating a comprehensive marketing plan across all platforms for customer acquisition and ultimately drive efficient top-line revenue growth. RESPONSIBILITIES Aid in maintaining and updating Hoop Group’s website and CRM database Provide leads and prospect new customers through various platforms Execute email marketing campaigns across all of Hoop Group’s event offerings Investigate and execute all online advertising through Google Ads and other platforms Gather and interpret campaign performance analytics Staff and manage part time media employees covering events REQUIREMENTS Bachelor's Degree (Marketing/Communication preferred) 2+ years experience preferred (internships taken into account) Knowledge of email marketing and digital marketing best practices Ability to manage time, multi-task and complete projects independently Solve problems quickly while working under a project deadline Extensive knowledge of Microsoft Office Suite Problem solving and critical thinking skills Strong communication skills Flexible schedule and ability to work weekends General basketball knowledge (extensive knowledge a plus) STRUCTURE Full-time salaried position (starting between $35-40k per year) Health benefits Work related travel expenses covered Flexible vacation time during off-season Casual dress and work environment