Digital Strategy & Engagement Assistant (Internship - 10 months)
Northeast Region School
Northeast Region
Sports Internship
Posted/Updated: 04/21/20
Northeast Region
Sports Internship
Posted/Updated: 04/21/20
Job Summary
The opportunity -- for students who earn credits through their institution or recent graduates looking for additional experience -- focuses on the marketing process of a Power 5 conference school in the ACC. The opportunity will be focused on the multiple sports that the Athletics supports through social media management, content creation and fan engagement. The candidates will be given opportunities to further develop their skills to achieve experience and growth in the field.
The focus will be on achieving finished products as it relates to brand assets, as well as helping determine proper strategy and content planning.
The Assignments:
- Create assets for revenue generating sports and sponsorship partners to be consumed and utilized by our fans.
- Develop social media engagement strategies, including fan touchpoints and communications, on our official Athletics platforms.
- Create, design and implement collateral marketing material and advertisements through graphic design and/or video production work.
- Help manage undergraduate interns as part of our internship program.
- Help manage work queue and work assignments for staff, including sponsored content obligations.
- Help manage social media analytics reporting for Learfield/IMG partners as well as for internal use for optimizing content strategies.
- Be a member of a digital, sales, marketing and creative team focused on the external components of a Power 5 athletic department
Qualifications and Requirements:
- Demonstrate a proven track record in brand management, design and content creation.
- Candidate must be working toward or completed an undergraduate or graduate degree from an accredited institution.
- Working knowledge of Adobe Creative Suite, with emphasis on Photoshop and Premiere. Working knowledge of After Effects is a positive.
- Effective in both verbal and written communication
- Excellent customer service skills and knowledge of social media engagement strategies
- Knowledge of email communication platforms
- Positive attitude and excellent work ethic
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