Director of Communications

  Raceway
  West Region
  Administration/Management
  Posted/Updated: 08/26/21

Job Summary

 
 
The Director of Communications will report to the Executive Vice President/General Manager of the Raceway.
 
 
Responsibilities 

  • Oversee the day-to-day communications and create a cohesive communications strategy.

  • Work closely with the EVP/GM and VP Marketing on the overall branding of the Raceway, with the goal of projecting a positive company image to the public.

  • Cultivate and enhance collaborative working relationships within the national and local media and publicity community.

  • Gather and disseminate timely information to media and staff, including a more robust internal communications plan for staff and event staff.

  • Work with national series sanctioning bodies and driver PR representatives to secure drivers and create events, including media events/press conferences, leading up to/through race weekends.
  • Serve as main point of contact for series (NASCAR, NHRA, etc.) PR needs.

  • Oversee press release schedule, proofing and writing assignments for raceway’s press releases, publications, motorsports pages, special sections, etc., ensuring quality control of all information released. 

  • Manage editorial content for all raceway publications (e.g. media guide, event programs, Pit Report, special sections, etc.).

  • Manage/support/create editorial content for raceway social and digital channels.

  • Create proactive crisis management plan around local issues like drought management, fire mitigation/support, earthquake readiness, roadway/traffic management etc.

  • Communicate crisis plans to internal and external audiences when applicable, cultivating an environment of readiness and alertness.
  • Support the EVP/GM on Diversity, Equity and Inclusion efforts.

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