Segmentation Coordinator

This position has been filled - Job#: 114

Job Summary

• Effectively organize disparate data sources and standardize a list-naming procedure so marketing and data capture efforts can be properly recognized. 


• Tracking the organization’s enter-to-win initiatives and ensuring total entries and new to database metrics are achieved. 


• Utilize SQL, the data warehouse, and Microsoft Excel to analyze and create lists to be used for CRM and email campaigns.


• Possess a knowledge of the organization’s disparate data sources and where customers and prospects exist in each area to produce the most effective list. 


• Organize campaigns within and outside of CRM that are effectively structured for long-term use and analysis, including efforts that may take place outside of CRM.  


• Oversee the organization’s SMS messaging data capture efforts and ensure participation data flows to CRM or the marketing automation platform.


• Along with the CRM Coordinator, maximize a user’s CRM experience by ensuring service requests are properly handled through the service inbox. 


• Champions data quality, data accuracy and data-driven decision-making within the organization. 


• Ensure legal compliance and maintain that the database is being used correctly. 


• Other duties as assigned. 

• Knowledge of Microsoft Dynamics CRM and SQL


• Highly proficient in Microsoft Excel 


• Excellent organizational and time management skills


• Ability to work unsupervised and to function both independently and as a team member

• Four-year college degree in a quantitative or business discipline (e.g., computer science, mathematics, statistics, economics, marketing, etc.)


• 1-2 years full time and/or internship experience