Director of Sales and Marketing

Job Summary

• Identify Booking and Programming opportunities at the Stadium


• Sales and Booking of Stadium Events


• Promote, market and sell private event spaces within the Stadium


• Membership in all event producing (e.g. MPI, IAVM, GHP, etc.)


• Responsible for the development, implementation Stadium marketing plan and ensuring it is in line with goals and objectives.


• Responsible for management of all Public Relations efforts such as media releases, story pitches, media drops, interviews, social media, etc.


• Actively pursue, develop, and grow relationships in the community with businesses, non-profit organizations, stakeholders in order to foster new event activity for the Stadium


• Manage the Stadium marketing operating budget


• Set and manage the attainment of departmental goals and objectives


• Assist in developing marketing plans for events being promoted at the Stadium in conjunction with a promoter or on behalf of the stadium


• Ensure online and social media compliance 


• Manage day-to-day promotions and event activities


• Manage social media platforms and website for the facility with a focus on increased reach and engagement


• Coordinate the Stadium internet and database marketing programs and initiatives


• Provide marketing support for concerts, family shows, sporting events, conventions and tradeshows and miscellaneous events for the stadium


• Remain current on national trends in the industry and local market changes to best serve the facility


• Responsible for the coordination of marketing between show promoters/producers, artist management and local media


• Responsible for the creation of new, unbudgeted revenue-generating marketing programs


• Prepare marketing activity reports and present to GM and client


• Other duties as required

• Ability to read, listen and communicate effectively in English, both verbally and in writing.


• Ability to work independently and complete duties and projects with minimal direct supervision.


• Strong organizational skills with attention to detail.


• Excellent interpersonal skills


• Ability to work under above-average pressure in meeting urgent deadlines. 


• Ability to work flexible hours including nights, weekends and selected holidays, as well as limited travel when required

• Bachelor’s Degree from an accredited college or university with major coursework in marketing, communications or sports/business management


• Minimum of 5 years’ experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility


• Knowledge of marketing and advertising/sponsorship program development


• Knowledge of Public Relations


• Knowledge of federal, state and local regulations


• Fluency in Spanish is preferred


• Knowledge of interactive media (including but not limited to website maintenance, online advertising and email marketing)


• Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, Power Point and Internet software


• Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop


• Knowledge of media buying and promotions