Director of Marketing

This position has been filled - Job#: 453378884

Job Summary

Sports & Entertainment is looking for a Director of Marketing to assist in leading the marketing department in our mission to take each of our brands, including the NBA Team to the next level. 

This role will take the lead in the creation and implementation of strategic and tactical plans for all marketing activities, including but not limited to: brand strategy, brand & creative design, project management and leadership, and demand/lead generation.  As Director, you will oversee a team of project managers responsible for flawless execution of programs supporting each brand as well as different departments and stakeholders throughout the organization. The Director of Marketing must be someone with leadership experience and proven success collaborating with cross functional teams to get things done.  They will bring a proactive and strategic approach to the position, and have a proven track record of managing successful cross channel programs from inception through execution.  This person must have strong management and organizational skills.  They must also be a good communicator and an excellent multi-tasker, with a great eye for design. 

ESSENTIAL FUNCTIONS OF POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Lead, train and mentor a team of marketing managers and associates dedicated to executing marketing initiatives across brands and the organization
• Effectively communicate and collaborate with internal stakeholders including: Ticket Sales and Retention, Facilities, Corporate Partnerships, Digital/Social, Community & Public Relations, Broadcast, Basketball Operations, Player Relations, and In-Game Entertainment
• Establish and champion brand stories across all campaigns and materials.
• Develop and execute annual brand marketing plans in alignment with brand and company goals
• Oversee the development and execution of B2B and B2C marketing collateral and advertising creative, including, TV, radio, out-of-home, print, digital and social media advertising
• Lead paid media strategy, ensuring proper segmentation and channel placement
• Handle agency relationships by guiding campaigns, creative, and media buys

PREFERRED QUALIFICATIONS:

• Bachelor’s and/or Masters degree preferred in Marketing, Communications, Business or Public Relations
• Minimum of 10 years’ relevant experience in marketing, advertising and/or brand management roles.  At least 5 of that must be in a management role
• High attention to detail with ability to handle projects from brief through execution
• Experience successfully directing brand, marketing and general demand generation programs
• Demonstrated successful management and leadership skills
• Strong analytical skills to comprehend customer segmentation and market research
• Exceptional interpersonal communication skills, both verbal and written
• Self-starter, entrepreneurial with hands-on approach towards business
• Ability to multi-task and work within tight deadline