Events & Fan Engagement Manager

Job Summary

• Responsible for planning and executing grassroots marketing and promotional activities/events.


• Manage the team, including recruiting, team development, event identification/booking, appearance planning, lead generation, payroll, and more


• Coordinate development and management of Mascot Program, including social accounts and Mascot appearances


• Assist in managing grassroots, field marketing, and gameday production budgets and invoice processing


• Oversee development and management of Pub Program, including identifying and recruiting new Pub Partners, managing all Club watch parties, and fulfilling Pub Partnerships.


• Lead the development and production of promotional items


• Manage production, inventory, storage and maintenance of marketing assets (vehicles, tents, inflatables, etc.)


• Assist with game production, production-related equipment, scripts, schedule and all marketing and production game day staff


• Assist with planning and executing theme nights throughout the season including creation of theme night schedule, ticket promotions, as well as implementation of theme night gameday elements


• Work with internal departments (Ticketing, Member Services, Corporate Partnerships, etc.) in fulfilling marketing needs related to events, promotions and game production


• Develop marketing partnerships and trade agreements


• Manage full time marketing intern

• Bachelor’s degree in marketing or a related field preferred.


• Minimum of 4 years of relevant experience in marketing, with a strong concentration in live events and grassroots/field marketing.


• Exceptional creative abilities; looking to push the envelope and develop and implement fresh ideas.


• Strong organizational and leadership skills with proven experience managing multiple simultaneous projects and timelines.


• Ability to analyze and prepare a budget and project/forecast marketing program costs based on industry and historical data.


• Extensive knowledge and experience of/in grassroots marketing, live events and gameday production.


• Familiarity with event trends and technology, sports and popular culture.


• Bilingual (English and Spanish/Portuguese) fluency a plus.


• Able to work game nights, weekends and non-traditional hours, in non-traditional settings, within a team atmosphere.


• Ability to foster relationships and build partnerships with vendors, Club partners, and third parties.