DIRECTOR, CATEGORY MARKETING - RUN

  Under Armour Inc.
  Baltimore, MD
  Administration/Management
  Posted/Updated: 07/27/18

Job Summary

The Director, Category Brand Marketing – Global RunWomen’s, is responsible for all marketing related activity within the Under Armour Run category, worldwide. The ideal teammate is passionate and highly connected within the endemic community. This leader will be responsible for crafting the overall Running category marketing strategy and for creation of the go-to-market strategies, category positioning and consumer activation plans.  It is essential that the Category Marketing Director utilize consumer insights as the foundation in order to deliver consumer-focused category launches… The role requires a leader who is highly skilled working in complex, multi-dimensional, and collaborative environments.

WHAT WILL YOU DO?

  • Be the voice of the consumer; be a thought leader in communications across all channels which a specific emphasis on mobile & digital marketing
  • Lead category launches that build authenticity & credibility in the Global Run category, drive consumer engagement & achieve / exceed sales goals, globally 
  • Author all brief (product, sports marketing, creative) to initiate and develop category-level support elements 
  • Partner with cross-functional marketing expertise groups related to the category, rallying, connecting and coordinating launches across key marketing partners 
  • Provide input on sports marketing briefs and activation for brand assets
  • Strategically aligns with regional marketing leadership to ensure campaigns are regionally relevant.
  • Works within the category budget and reports effectiveness of marketing initiatives based on established key performance indicators (KPIs)
  • Builds close team relationships with category teammates across product, merchandising, sales, etc, and ensures relevant insights are shared and leveraged among key stakeholders
  • Collaborates with Consumer Insights team on collection of consumer trends, competitive insights, industry updates and sales reports
  • Obsess the digital consumer journey across all digital touchpoints securing alignment across all teams
  • Responsible for category specific marketing budgets

WHAT DO YOU NEED?

  • GET IT DONE – ACCOUNTABILITYHolds others accountable for getting things done, lending support when needed. Generates motivation and drive to hit departmental goals by emphasizing responsibility and communicating expectations. Takes ownership of departmental results by tracking team contributions.
  • FIND A BETTER WAY – CREATIVITY & INNOVATIONExamines potential ideas and evaluates them against UA goals. Realizes and accepts that failure is a necessary part of innovation. Talks with others to gain new insight and see opportunities from a different perspective. Advocates for and pursues new ideas.
  • WIN TOGETHER – COLLABORATIONBuilds consensus with Teammates across the business unit and gives clear direction during cross-functional collaboration. Motivates Teammates to build trusting, cross-functional relationships.
  • THINK GLOBALLY – GLOBAL PERSPECTIVESeeks and applies understanding of cultural differences and demonstrates comprehensive knowledge of global trends (social, political, and economic), adapting products and services to impact the business unit’s goals globally.
  • MAPTHE FUTURE – STRATEGIC VISIONINGTranslates business unit vision and goals into clear, specific and achievable objectives, making the vision tangible for individual teams. Considers future scenarios, opportunities and risks to create action plans that align with business unit goals and UA's overall strategic vision.
  • BUILD A GREAT TEAM – BUILDING TALENTProactively develops self and others by setting stretch goals and providing challenging assignments. Serves as a trusted coach or mentor that guides Teammates through development opportunities, and gives feedback to ensure they are equipped to do the work independently. Creates a team identity and shared purpose to drive toward team goals. Develops and supports talent planning strategies to align with cross-functional needs.
  • MAKE THE RIGHT CALL – INTEGRITY AND ETHICSActs in alignment with UA values and principles, encouraging other Teammates to do the same.

WHAT HAVE YOU ACCOMPLISHED ALREADY?

  • BA required, MBA is preferred but not mandatory
  • Minimum of 8-10 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
  • Established relationships at all levels, inclusive of the executive level, in the global marketing industry
  • Prior experience working for a global company with a strong, premium brand and a distinct culture
  • Experience working for either a start-up or high-growth organization is a plus
  • Proven leadership skills in managing a strong, experienced and diverse team
  • Experience conducting business and partnering with executives and staff in multiple regions globally, a plus
  • Proven global citizen through travel and diversity of experiences

WHAT ELSE IS IMPORTANT FOR YOU TO KNOW?

  • Travel required, domestic and international, including some holidays and weekends


How to Apply for Position:

Upgrade your account to paid subscription and gain access to this job as well as all other sports job opportunities:

Upgrade to a premium membership for complete access!

Subscribe today and gain access to 425 jobs in the sports industry - Cancel anytime

Payment Details

*By joining JobsInSports.com, you agree to the Terms of Agreement and to receive important email communications. To ensure uninterrupted service, your membership will be autorenewed at the regular price at the time you joined. You may cancel at any time. Simply refer to our Cancellation Policy.

Similar Jobs

Director, Digital Publishing & Operations
  Pro Soccer League
  Northeast Region
  Administration/Management
  Posted/Updated: 03/22/24
Sr. Manager, Paid Media
  Soccer Organization
  Northeast Region
  Administration/Management
  Posted/Updated: 03/21/24
Manager, Social Media - YouTube
  Pro Soccer League, NY
  Northeast Region
  Administration/Management
  Posted/Updated: 03/11/24
Senior Manager, Match Day Operations
  Sports League - NY
  Northeast Region
  Administration/Management
  Posted/Updated: 03/11/24
Manager, Content Operations
  NY, Soccer League
  Northeast Region
  Administration/Management
  Posted/Updated: 03/11/24

Ready to Get Started?

Get access to the most up-to-date live sports jobs now!