Director, Digital Marketing

Job Summary

• Partner and lead digital and social branding, creative and communications strategy for the digital consumer media brand.

• Support the management of performance marketing activity across paid, owned and earned to deliver brand awareness and drive viewership.


• Help build out a team for marketing, communications, research and audience analytics functional areas.


• Work with media and creative agencies to maximize ROI on marketing campaigns.


• Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention.

• 5+ years of experience in consumer-internet marketing.


• Proven experience with consumer digital products and brands as a key decision making in a senior marketing role, with video game-related and/or entertainment marketing experience strongly preferred.


• Well versed in integrated Marketing and Communication tactics, trained in bringing digital (social media and streaming platforms) and offline media together to create innovative campaigns. 


• Experience building and growing consumer brands through content & community.


• BA/BS degree or equivalent.