Analyst, Marketing Analytics

Job Summary

• Leverage best practices to drive business insights, performance metrics and outcomes and be able to deliver data and information in the right context.

• Collaborate with other departments to ensure that customer data strategy efforts are impacting all revenue generating efforts.


• Partner with cross-functional teams to become a source of best practices for all


•  stakeholders.


• Support efforts to identify opportunities to drive new athlete development across all regions and all brands.


• Manage the execution of standardized performance reports across all lines of business (race registration tracking, performance projection, marketing effectiveness).


• Execute deep-dive analyses and other initiatives that drive acquisition, engagement and conversion.


• Partner with different marketing functions, sales and operations to identify opportunities to drive growth.

• Bachelor's degree from a four-year College or university with a major related to the job function.


• One to two years analytical work experience in a related field.

• Demonstrated problem solving ability with emphasis on drawing inferences from data.


• Experience using Microsoft Dynamics CRM, Tableau, SQL, R, Google Analytics, Doubleclick and other similar business intelligence tools.