Digital Brand Marketing Manager
This position has been filled.

  Sports Retailer
  West Region
  Administration/Management
  Posted/Updated: 11/27/17

KEY RESPONSIBILITIES

  • Create and develop digital marketing strategies within the established Go-To-Market process, to ensure global consistency and consumer and channel relevancy.  Deliver on time and on budget.
  • Develop content and campaign calendars, manage and write creative briefs.  Work closely with internal creative and content teams and external agencies to optimize process, deliver campaigns on time and on brand.
  • Drive strategy and execution of all digital brand content and properties related to Sports Marketing, Communications, Outdoor Exploration, Sustainability, Legal, and HR.
  • Partner closely with Social team to integrate campaigns and social extensions into site experience
  • Leverage consumer and web analytics data to formulate strategic insights and deliver effective consumer led digital campaigns and brand experiences.
  • Consistently search for new opportunities to elevate the brand digitally by reviewing competitors, understanding industry best practices and nurturing partnerships and relationships with outside vendors.
  • Lead, coach and develop brand digital team.
  • Manage and own digital brand marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers.

 

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