DIGITAL MARKETING MANAGER

This position has been filled - Job#: 453379034

Job Summary

• Responsible for developing and managing all digital marketing initiatives for the organization.
• Consults with the Director of Business Intelligence and other Business Unit leaders to facilitate marketing strategies designed to support organizational KPI’s, sponsor engagement and growth objectives. 

• Manage all organizational paid media campaigns and recommend strategies for future optimizations.
• Serve as project manager on the Flex Membership marketing campaign.
• Serve as liason with technical and agency partners to execute against all program deliverables and ROI metrics for Swimming and campaign partners.
• Coordinate with sponsorship team to develop and measure digital assets for existing and prospective partners.
• Assist with monetization of Swimming assets.
• Manage ongoing development and updates to the Deck Pass mobile app.
• Assist in the deployment and promotion of the Deck Pass on Team Unify platform.
• Develop and distribute standardized reports for current marketing campaigns, sponsor activations and major events.
• Standardize and distribute “dashboard” reports for Commercial and other Business Units.
• Plan and implement Commercial activations in the Swimming Aqua Zone at the Olympic Trials.
• Assist in the development and deployment of Swimming’s CRM, Marketing Automation, and other Business Intelligence systems

Qualifications

• Minimum of 7 years of experience in sales, marketing or entertainment in a sports setting.
• 4 year degree in sports management, business, marketing and/or related field.
• Excellent interpersonal, written and verbal communication skills .
• Willingness to travel, at times extended and on weekends.
• Outstanding organizational and record-keeping skills.
• Knowledge of Microsoft Office for communication.
• Knowledge of online marketing tools like Google Analytics, Ad Words.
• Strong public speaking ability.