Marketing Director

This position has been filled - Job#: 100

Job Summary

• Be the steward for the team brand and execute the league’s marketing and business strategy.


• Build and promote the team’s awareness, brand and reputation to develop deep local relationships with fans, local partners and key stakeholders.


• Create and implement creative and innovative advertising, branding and promotional and grassroots campaigns across multiple platforms.


• Be the lead for local insights and research, and market and competitive intelligence.


• Analyze market research and data and make recommendations regarding selling strategy and tactics.


• Plan, purchase, produce and oversee advertising and promotional campaigns to drive brand awareness and fan engagement across all channels (TV, radio, print, digital media, outdoor and social media) and platforms (live events, in-stadium and digital).


• Partner closely with the sales team to ensure that all marketing efforts maximize ticket sales initiatives.


• Work closely with the Sales Team to build strong, mutually-beneficial relationships with key regional entities and local sponsorships in order to maximize cross-promotional opportunities.


• Work closely with Communications and Media Relations to ensure maximum exposure for the team’s involvement in grassroots marketing efforts, fan/community relations events and social responsibility efforts.


• Partner with Communications and Media Relations to manage influencer, entertainment relations, and promotional events with celebrities, city officials, and athletes.


• As needed, build and keep fully staffed street and promotional teams who will help fulfill all of the organization’s grassroots marketing efforts.   


• Manage all local fan events and engage fans in interactive and innovative ways (including the gameday experience, on-site activations, digital/social activation, and fan promotions).


• Work with production and venue staff to direct the pre-show and day-of-show fan experience.


• Oversee the CRM database for the local team and create and implement the local strategy.


• Own the team marketing budget and deliver against key performance metrics for the Marketing function.

• Fan engagement measures including size and growth of fan base, ticket sales, levels of engagement across channels and devices, fan retention and fan referrals.


• Brand recognition and public perception measurements.


• Contribution to key revenue lines and delivery of the overall business plan.