Marketing Coordinator
Water Polo
West Region
Marketing/Events/Promotions
Posted/Updated: 11/11/19
West Region
Marketing/Events/Promotions
Posted/Updated: 11/11/19
Job Summary
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Sponsorship Prospecting, Activation and Reporting
- Manage a portfolio of Polo partners
- Develop a thorough understanding of the contents of signed sponsorship contracts and proactively support contract implementation, strategy and partner activation
- Develop relationships with sponsors, insuring an understanding of and exceeding expectations, leading to partnership renewals
- Track, manage and monitor day-to-day sponsorship activation checklists, create sponsor fulfillment reports, keeping track of implementation throughout the year
- Coordinate with other areas of the organization (e.g. Communication, Events, Membership, etc.) in sponsorship education, activation and promotions
- Assist in creation of sponsor content and materials
- Assist with prospecting, presentations, pitches and proposals as needed
Event Promotions
- Conceptualize niche theme that increase attendance at signature events.
- Develop marketing plans for membership initiatives including development of the Heritage and Young Professionals memberships and special events.
- Develop, create, and distribute promotional materials to increase event attendance at signature Events
- Identify advertising opportunities to program signature Events
Event Branding & Management
- Attend as assigned events to support partner activation and promotional activities
- Support partnership marketing manager in signage development and event outfitting, including sponsor-branded elements, working in collaboration with the Events Department and Communications Department
- Manage mascot program (hiring, scheduling of mascot)
Support Functions of the Marketing Department
- Participate in social media marketing initiatives including concepting around content and driving engagement
- Support implementation brand and style guidelines throughout all marketing, event and other branded materials; assist in all materials distribution
- Market research, including collection, analysis and summarization of data and trends
- Maintain oversight of photo library, including monitoring usage by external parties (sponsors, media, athletes) and internal departments
- Protect organization's value by keeping information confidential
- Additional responsibilities as needed
QUALIFICATIONS
- Bachelor’s degree (or equivalent experience) required, preferably in marketing, communication, corporate sponsorship, events or related field
- 3-5 years of experience in marketing or a related field; agency experience a plus
- Organizational and multi-tasking abilities; flexibility and ability to adapt to variety in the work environment
- Ability to manage details and keep thorough records
- Have the ability to think creatively and share ideas proactively
- Must have strong communication skills both in writing and interpersonal/relationship-building skills
- Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Self-starter able to manage individual task lists and projects without direction and handle ambiguity
- Experience in account management, event management, promotions, advertising and/or the sports industry desirable
- Ability to work flexible hours, including nights and weekends
- Driver’s license and transportation required
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