Marketing Coordinator

  Water Polo
  West Region
  Marketing/Events/Promotions
  Posted/Updated: 11/11/19

Job Summary

 
 ESSENTIAL FUNCTIONS AND BASIC DUTIES
 Sponsorship Prospecting, Activation and Reporting
  • Manage a portfolio of  Polo partners 
  • Develop a thorough understanding of the contents of signed sponsorship contracts and proactively support contract implementation, strategy and partner activation
  •  Develop relationships with sponsors, insuring an understanding of and exceeding expectations, leading to partnership renewals
  • Track, manage and monitor day-to-day sponsorship activation checklists, create sponsor fulfillment reports, keeping track of implementation throughout the year
  • Coordinate with other areas of the organization (e.g. Communication, Events, Membership, etc.) in sponsorship education, activation and promotions
  • Assist in creation of sponsor content and materials 
  • Assist with prospecting, presentations, pitches and proposals as needed
 Event Promotions 
  • Conceptualize niche theme that increase attendance at signature events.

  • Develop marketing plans for membership initiatives including development of the Heritage and Young Professionals memberships and special events. 

  • Develop, create, and distribute promotional materials to increase event attendance at signature Events 

  • Identify advertising opportunities to program signature Events 

Event Branding & Management
  • Attend as assigned events to support partner activation and promotional activities 
  • Support partnership marketing manager in signage development and event outfitting, including sponsor-branded elements, working in collaboration with the Events Department and Communications Department 
  • Manage mascot program (hiring, scheduling of mascot)
 Support Functions of the Marketing Department
  • Participate in social media marketing initiatives including concepting around content and driving engagement
  • Support implementation brand and style guidelines throughout all marketing, event and other branded materials; assist in all materials distribution
  •  Market research, including collection, analysis and summarization of data and trends  
  • Maintain oversight of photo library, including monitoring usage by external parties (sponsors, media, athletes) and internal departments
  • Protect organization's value by keeping information confidential
  • Additional responsibilities as needed
 QUALIFICATIONS
  • Bachelor’s degree (or equivalent experience) required, preferably in marketing, communication, corporate sponsorship, events or related field
  • 3-5 years of experience in marketing or a related field; agency experience a plus 
  • Organizational and multi-tasking abilities; flexibility and ability to adapt to variety in the work environment
  • Ability to manage details and keep thorough records
  • Have the ability to think creatively and share ideas proactively 
  • Must have strong communication skills both in writing and interpersonal/relationship-building skills
  • Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Self-starter able to manage individual task lists and projects without direction and handle ambiguity
  • Experience in account management, event management, promotions, advertising and/or the sports industry desirable
  • Ability to work flexible hours, including nights and weekends
  • Driver’s license and transportation required
 


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