Marketing Manager

  NFL Franchise
  Northeast Region
  Administration/Management
  Posted/Updated: 02/11/21

Job Summary

 


Key Responsibilities:

  • Support the execution of the team brand strategy across owned, paid, and earned media channels.

  • Leverage consumer insights and data to develop and implement marketing programs that drive organizational priorities and support annual goals.

  • Measure and analyze the effectiveness of programs, optimize performance throughout a campaign, and partner with Strategy and Analytics teams to provide key learnings and reporting.
  • Partner with Content, Media & Creative departments to create campaigns that grow fan engagement and reach new markets.

  • Monitor marketing, digital, and media trends with an awareness of NFL and team-related headwinds that will impact the team.

  • Design and execute focus groups to unlock insights and validate value propositions among core audiences.

 
Qualifications:

  • Experience working in brand marketing (sports and entertainment experience a plus but not required).

  • Possess knowledge of and passion for the National Football League and the game of football.

  • Excellent verbal and written communicator who can clearly convey strategies, tactics, rationale and results to peers, partners and leadership.

  • Solutions-oriented problem solver with strong project management skills to drive campaigns to completion.

  • Execution-oriented mindset.

  • Ability to process and make decisions based on data.

  • Bachelor’s degree in marketing or related field required.

  • Must be able to work flexible hours including evenings and weekends as needed.

  • The ability to stand and walk for extended periods of time and navigate stadium, including steps, is required.

  • Must be able to lift up to 10 pounds.



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