Director of Marketing and Communications

This position has been filled - Job#: 453403053

  Professional Soccer Team
  Southeast Region
  Administration/Management
  Posted/Updated: 03/12/21

Job Summary

 

Job Summary: 
 
 
The Director of Marketing & Communications will live, breathe, eat and drink the brand while keeping ticket sales, revenue and brand awareness top-of-mind.  
 

The ideal candidate will be proactive, organized, an excellent communicator, warrior at multi-tasking and will have emotional intelligence and social awareness second to none. 
If you think you can do all the above, you need not apply. If you know you can do all of the above, please apply. 


Essential Functions of the Job:

  • Lead and mentor a creative team and marketing department to ensure that all deliverables are met.

  • Act as a turnkey revenue generating think tank.
  • Work directly with the VP of Marketing and Sales on marketing and PR strategies, ticket promotions and sponsorship activations. 

  • Lead all digital and social media initiatives while simultaneously focusing on brand awareness, ticket sales and sponsorship assets. 

  • Actively manage team social media channels, website, emails and other communication channels

  • Plan and execute club special events 

  • Work collaboratively with ticket sales and sponsorship departments to ensure revenue goals and seamless workflow between the departments.
  • Cultivate a proactive and collaborative culture within the marketing department. 
  • Maintain and amplify club’s community presence and activations including scheduling  and executing club events in the community 

  • Work with club’s official supporter group and heed to their thoughts, concerns and feedback. 

  • Maintain and expand premiere matchday experience. 

  • Actively seek out industry best practices, especially through implementation of new technologies, to drive business forward

  • Report on marketing KPIs such as leads, conversion rates, website traffic and track email campaign metrics. 
  • Other duties as assigned by senior management



Minimum Education and Requirements

  • Bachelor’s degree in Sales, Marketing or Business; or combination of education and years of experience.

  • 3-5 years of managerial experience.

  • Bilingual a plus.

  • Graphic design skills a plus.

  • Advanced communication and writing skills.

  • Able to solve problems in a positive and efficient manner while meeting tight deadlines. 

  • Familiar with sales and marketing concepts and strategies.

  • Efficient in Microsoft Word, Excel and Outlook. 

  • Able to work non-traditional hours, holidays, weekends – available for tarp pulls and other duties as assigned. 



 


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