Assistant or Associate Director Marketing & Fan Experience, Men's Basketball

  University (OH)
  Central Region
  Posted/Updated: 08/06/21

Job Summary

The successful candidate will report to the Assistant AD and will be expected to deliver a world-class experience for our fans and manage a diverse range of marketing duties with a focus on generating revenue and increasing attendance at athletics events while following University and departmental policies, NCAA Division I, and Conference bylaws and regulations.  

The primary sport assignment will be Men’s Basketball. Other sports will be assigned as needed.  Some duties include but are not limited to: 

  • Serve as the primary and autonomous marketing contact for men’s basketball and assigned sports, with a focus on revenue sports

  • Manage and implement all marketing and promotional plans for assigned sports

  • Assist in the marketing, promotion of football, including gameday operations and game presentation

  • Support fan experience elements for football, men’s basketball, and other sports as needed, including but not limited to tailgating, open houses, spring games, pep rallies, etc.
  • Develop and implement creative, innovative and impactful ideas for fueling the intensity of interest in Bearcats athletics

  • Manage the student capstone and internship programs (Bearcats Marketing Association)

  • Serve as the liaison to campus and student organizations and develop creative and innovative strategies for deepening student engagement with athletics, utilizing resources such as email platform and Ruckus social media accounts 

  • Participate in revenue generating initiatives, including but not limited to student season ticket sales

  • Support the day-to-day operations of the marketing department


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