Manager, CRM and Email Marketing

Job Summary

• Collaborate with internal teams to craft and maintain marketing calendars.


• Analyze engagement and revenue trends to ensure campaigns are meeting critical metric goals.


• Strategize targeted customer communication programs across digital and mobile platforms to improve retention and maximize lifetime value.


• Collaborate with your team & analytics to generate marketing reports that support data-driven decision making.


• Influence and collaborate across functions in a matrixed environment.


• Maintain up-to-date knowledge of standard methodologies and latest developments in digital marketing & ecommerce.


• Build and implement audience/creative testing methodologies to achieve important insights and improve campaign performance.


• Seek out new opportunities to innovate.

• Bachelor’s degree in marketing, communications, advertising or related field, or equivalent professional experience - preferred


• 3-5 years of hands-on experience handling email and direct-to-consumer CRM campaigns


• Extensive experience managing CRM platforms such as Salesforce and Eloqua


• Experience planning, executing, and measuring multi-channel, CRM strategies with the goal of driving short or long-term revenue & consumer growth.


• Confirmed ability to “own the business by the numbers”, using analytics to drive action & optimization


• Experience quantifying subscriber engagement across multiple channels and crafting alignment with overall business goals/initiatives


• Experience communicating with cross-functional partners & maximizing feedback to improve campaign performance


• Strong project management skills with the ability to multi-task and stay organized


• Excellent communication (both written and verbal) skills