Manager, CRM and Email Marketing

  Bull Riding
  West Region
  Posted/Updated: 10/13/21

Job Summary

The person in this position will use data driven research, and business return on investment models to develop and evolve the direct-to-consumer CRM marketing programs. This individual will focus on acquisition and retention of the customer journey to extend market reach and improve engagement and conversion rates for current and growing CRM channels (Email, SMS, Mobile, etc...). Working cross-functionally to develop and implement strategies that will drive reach, engagement, conversion, and reactivation goals.
Essential Duties and Responsibilities
  • Collaborate with internal teams to craft and maintain marketing calendars.

  • Analyze engagement and revenue trends to ensure campaigns are meeting critical metric goals.

  • Strategize targeted customer communication programs across digital and mobile platforms to improve retention and maximize lifetime value.

  • Collaborate with your team & analytics to generate marketing reports that support data-driven decision making.

  • Influence and collaborate across functions in a matrixed environment.

  • Maintain up-to-date knowledge of standard methodologies and latest developments in digital marketing & ecommerce.

  • Build and implement audience/creative testing methodologies to achieve important insights and improve campaign performance.

  • Seek out new opportunities to innovate.


  • Bachelor’s degree in marketing, communications, advertising or related field, or equivalent professional experience - preferred

  • 3-5 years of hands-on experience handling email and direct-to-consumer CRM campaigns

  • Extensive experience managing CRM platforms such as Salesforce and Eloqua

  • Experience planning, executing, and measuring multi-channel, CRM strategies with the goal of driving short or long-term revenue & consumer growth.

  • Confirmed ability to “own the business by the numbers”, using analytics to drive action & optimization

  • Experience quantifying subscriber engagement across multiple channels and crafting alignment with overall business goals/initiatives

  • Experience communicating with cross-functional partners & maximizing feedback to improve campaign performance

  • Strong project management skills with the ability to multi-task and stay organized

  • Excellent communication (both written and verbal) skills


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