Manager of Content & Strategy

  Basketball Team
  Northeast Region
  Posted/Updated: 11/02/21

Job Summary

 This position also assists in the development & creation of new engaging content ideas around the team and players.  Additionally, this position will assist in creating a content strategy based on platform and outlet for team and branded content.  

Primary Duties and Responsibilities: includes but not limited to:

  • Lead team member to post all content on each team platform including video, graphics, memes, copy and more

  • Work closely with Director of Content to build out year round strategic content plan based on increased engagement and growth

  • Build content plans around key team tentpole moments

  • Manage and curate all photo and related content materials
  • Coordinate any social / team initiatives with the WNBA as needed

  • Monitor and compile all social media analytics to create action items for growth 

  • Manage and monitor advertising spend analytics for efficiencies to maximize spend

Minimum Education and Qualifications:

  • Bachelors’ Degree in communications, liberal arts, or related field

  • Minimum 4 years working within a sports team marketing and/or social media team

  • In-depth working knowledge of all social media platforms and analytics

  • Intermediate knowledge of Word, Excel, and Outlook

  • In lieu of a Degree and previously mentioned experience, 8 years of experience working within the social media field


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