Manager of Content & Strategy
Basketball Team
Northeast Region
Administration/Management
Posted/Updated: 11/02/21
Northeast Region
Administration/Management
Posted/Updated: 11/02/21
Job Summary
This position also assists in the development & creation of new engaging content ideas around the team and players. Additionally, this position will assist in creating a content strategy based on platform and outlet for team and branded content.
Primary Duties and Responsibilities: includes but not limited to:
- Lead team member to post all content on each team platform including video, graphics, memes, copy and more
- Work closely with Director of Content to build out year round strategic content plan based on increased engagement and growth
- Build content plans around key team tentpole moments
- Manage and curate all photo and related content materials
- Coordinate any social / team initiatives with the WNBA as needed
- Monitor and compile all social media analytics to create action items for growth
- Manage and monitor advertising spend analytics for efficiencies to maximize spend
Minimum Education and Qualifications:
- Bachelors’ Degree in communications, liberal arts, or related field
- Minimum 4 years working within a sports team marketing and/or social media team
- In-depth working knowledge of all social media platforms and analytics
- Intermediate knowledge of Word, Excel, and Outlook
- In lieu of a Degree and previously mentioned experience, 8 years of experience working within the social media field
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