Senior Manager, Track Marketing

  Racing
  Southeast Region
  Administration/Management
  Posted/Updated: 12/03/21

Job Summary

The Senior Manager, Track Marketing is responsible for the overall development and execution of marketing campaigns designed to build awareness and drive attendance to track events.
 
 
Duties include but are not limited to:
  • Align internal/external stakeholders around event specific marketing plans, goals and objectives

  • Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly)

  • Oversee direction to Research & Insights and Data Strategy teams to identify fan/consumer insights to inform campaign plans, audience targeting messaging, etc.

  • Analyze sales and revenue trends with Admissions/Ticketing team to inform campaign planning, as well as ongoing optimization throughout the campaign
  • Oversee new fan development and prospecting opportunities in local market(s)
  • With Communications and Driver/Team Marketing, manage in-market driver appearances

  • Work with Event Experience team to build out weekend content and enhance the fan experience

  • Activate onsite event experience plans for event weekends for assigned tracks

  • Travel: 15% including some weekends

 
Required skills / Experience:

  • Bachelor's degree from a four-year college or university and a minimum of 6 (six) years experience
  • Ability to effectively manage projects and meet deadlines

  • Advanced Excel and PowerPoint skills

  • Experience and familiarity with social media, email, website content management systems and project management tracking tools/systems     
  • Strong executional capabilities

  • Desire and ability to create and champion a vision

  • Strong collaboration skills are critical



 


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