Senior Manager, Track Marketing

  Racing
  Southeast Region
  Administration/Management
  Posted/Updated: 12/03/21

Job Summary

The Senior Manager, Track Marketing is responsible for the overall development and execution of marketing campaigns designed to build awareness and drive attendance to track events.
 
 
Duties include but are not limited to:
  • Align internal/external stakeholders around event specific marketing plans, goals and objectives

  • Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly)

  • Oversee direction to Research & Insights and Data Strategy teams to identify fan/consumer insights to inform campaign plans, audience targeting messaging, etc.

  • Analyze sales and revenue trends with Admissions/Ticketing team to inform campaign planning, as well as ongoing optimization throughout the campaign
  • Oversee new fan development and prospecting opportunities in local market(s)
  • With Communications and Driver/Team Marketing, manage in-market driver appearances

  • Work with Event Experience team to build out weekend content and enhance the fan experience

  • Activate onsite event experience plans for event weekends for assigned tracks

  • Travel: 15% including some weekends

 
Required skills / Experience:

  • Bachelor's degree from a four-year college or university and a minimum of 6 (six) years experience
  • Ability to effectively manage projects and meet deadlines

  • Advanced Excel and PowerPoint skills

  • Experience and familiarity with social media, email, website content management systems and project management tracking tools/systems     
  • Strong executional capabilities

  • Desire and ability to create and champion a vision

  • Strong collaboration skills are critical



 


How to Apply for Position:

Upgrade your account to paid subscription and gain access to this job as well as all other sports job opportunities:

Upgrade to a premium membership for complete access!

Subscribe today and gain access to 425 jobs in the sports industry - Cancel anytime

Payment Details

*By joining JobsInSports.com, you agree to the Terms of Agreement and to receive important email communications. To ensure uninterrupted service, your membership will be autorenewed at the regular price at the time you joined. You may cancel at any time. Simply refer to our Cancellation Policy.

Similar Jobs

Accounting Manager
  Sports Facility (VA)
  Southeast Region
  Administration/Management
  Posted/Updated: 03/04/24
Director, Digital Publishing & Operations
  Pro Soccer League
  Northeast Region
  Administration/Management
  Posted/Updated: 03/22/24
Sr. Manager, Paid Media
  Soccer Organization
  Northeast Region
  Administration/Management
  Posted/Updated: 03/21/24
Manager, Social Media - YouTube
  Pro Soccer League, NY
  Northeast Region
  Administration/Management
  Posted/Updated: 03/11/24
Senior Manager, Match Day Operations
  Sports League - NY
  Northeast Region
  Administration/Management
  Posted/Updated: 03/11/24

Ready to Get Started?

Get access to the most up-to-date live sports jobs now!