Fan & Market Insights Director

  Men's Soccer Company
  Northeast Region
  Administration/Management
  Posted/Updated: 06/08/22

Job Summary

 

This vertical serves as the "voice of the fan", producing actionable research that underpins key fan development and engagement strategies. The ideal candidate will be able to lead and manage the league's fan and market insights team.

Responsibilities:

Lead the Fan and Market Insights team to deliver actionable consumer insights across the company enterprise.

Manage the production of Club brand health tracking and reporting, including fan base sizing and perception scores.

Oversee the development and management of full cycle primary research projects to aid strategy and planning.

Identify, track and present attitudinal and behavioral trends of our fan base and broader industry landscape to key business leaders.

Develop and maintain an engaging online fan community to ensure League stakeholders have real-time access to evolving fan insights.

 

 



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