Analyst, Marketing Analytics

  Sports Organization
  Southeast Region
  Posted/Updated: 02/09/21

Job Summary

The Analyst, Marketing Analytics role is focused on leveraging data analytics to gain an in-depth understanding of athlete behaviors and trends.

Key Responsibilities

  • Leverage best practices to drive business insights, performance metrics and outcomes and be able to deliver data and information in the right context.
  • Collaborate with other departments to ensure that customer data strategy efforts are impacting all revenue generating efforts.

  • Partner with cross-functional teams to become a source of best practices for all

  •  stakeholders.

  • Support efforts to identify opportunities to drive new athlete development across all regions and all brands.

  • Manage the execution of standardized performance reports across all lines of business (race registration tracking, performance projection, marketing effectiveness).

  • Execute deep-dive analyses and other initiatives that drive acquisition, engagement and conversion.

  • Partner with different marketing functions, sales and operations to identify opportunities to drive growth.

Job Requirements

  • Bachelor's degree from a four-year College or university with a major related to the job function.

  • One to two years analytical work experience in a related field.

 Skills and Knowledge

  • Demonstrated problem solving ability with emphasis on drawing inferences from data.

  • Experience using Microsoft Dynamics CRM, Tableau, SQL, R, Google Analytics, Doubleclick and other similar business intelligence tools.


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