VP, Brand & Integrated Marketing

Job Summary

This role will be responsible for designing and implementing strategic tentpoles and brand programs throughout the season that align to the overall brand pillars and enable our organizational goals.

Role Qualifications (Skills/Experience/Capabilities):

• Bachelor's degree in Marketing or related field
• 11+ years of applicable brand strategy, brand development, brand management, brand partnerships, experiential activation and 360 marketing experience 
• Creative storyteller with a proven track record of being able to cohesively bring together a brand story through the total experience across live activations and communications across channels
• Analytical, results driven brand marketing leader who is a self-starter that can motivate a cross functional matrix team and actively develop his/her own team, so that they bring their best selves to work everyday