Manager, Marketing and Digital Media
- Develop and execute paid media plans including digital, TV, radio, outdoor and grassroots while managing all associated tasks including media buying, trafficking, script writing, production, etc.
- Lead media strategy, ensuring proper segmentation and placement
- Lead the development and execution of the annual promotional calendar including arena giveaways, themed ticket packages, and theme nights.
- Lead in the development and execution of innovative brand activations
- Lead demand generation strategy to attract new fans to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retention
- Monitor and gather analytics/research and compile statistics pertinent to planning and execution of marketing campaigns. Leverage analytics to establish benchmarks.
- Analyzes sales trends and provides recommendations and best practices
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