Email Marketing Specialist

  Sports Organization
  Southeast Region
  Marketing/Events/Promotions
  Posted/Updated: 11/18/21

Job Summary

The Email Marketing Specialist is responsible for coordinating and executing the group’s digital customer relationship and lifecycle strategies as it relates to all direct marketing channels, with a strong emphasis on email marketing. 

Responsibilities: 
  • Collaborate with external support agencies to manage workload and deliver against deadlines. 

  • Implement and adjust automated and nurture campaigns based on project objectives and ‘always on’ strategies.

  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications.

  • Work with internal and external creative resources to develop effective designs for all marketing communications and supporting digital experiences.

  • Stay up to date with industry trends for tools, applications, channels, design and strategy.

  • Collaborate with partnerships and sales teams on contract-based partner inclusions and best practices.
  • Contribute to the management and hygiene of data.

 
Skills and Qualifications: 

  • 2-3 years of related experience 

  • Exceptional verbal and written communication skills 

  • Ability to multi-task and prioritize a dynamic workload

  • Strong attention to detail

  • An analytical perspective

  • Proficient in Marketo Familiarity with Adobe Creative Suite is a benefit 

  • Knowledge of Trello a benefit

  •  Ability to work some non-traditional hours 

  • A passion for an active lifestyle is a plus



 


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