Retention & Lifecycle Marketing Director

Job Summary

Our company is seeking a Director of Retention & Lifecycle Marketing. This role will own the strategy and day-to-day responsibilities of marketing initiatives focused on conversion, retention, and lifecycle. The right candidate will have deep experience with and knowledge of all communication channels.

Requirements of the role:

7+ years relevant marketing experience, with at least 5 in a fast-paced consumer CRM role

Hands-on experience working with CRM & marketing automation vendors like Salesforce, Pardot, Adobe Campaign, Oracle, etc 

Proven track record in driving up ARPU across a scaled consumer audience base 

Experience building effective segmenting and triggered campaigns across multiple channels