Digital Sales & Marketing Coordinator

  NFL Team
  Central Region
  Sales
  Posted/Updated: 03/10/21

Job Summary



 
Description:
 
 
We are seeking an organized, driven and detail oriented Digital Sales & Marketing Coordinator who is committed to growing their career in the sports industry. The primary focus of this position will be to oversee all aspects of the online ticket purchase experience for the NFL Team. This individual will be responsible for building and optimizing a customer journey that maximizes page views, clicks and conversions across our website and app.

 
Responsibilities:
  • Collaborate across several departments to achieve our goals of driving revenue, generating new leads and increasing fan engagement.

  • Work closely with analytics to understand our market and current database makeup with the goal of reaching segments of our audience with specific products tailored to the fan

  • Implement A/B testing in an effort to optimize conversion rates

  • Create and maintain landing pages and forms

  • Work directly with our CMS for both web and app

  • Understand search engine optimization and leverage SEO to our advantage

  • Serve as our day to day contact for the placement of all digital advertising across paid social, paid search and display/programmatic

  • Attend department meetings

  • Work games, nights, weekends, and holidays as assigned

  • Perform other duties and responsibilities as assigned by the Director of Ticket Sales & Service

 
Qualifications:

  • Bachelor’s degree

  • Approximately 2-3 years of relevant digital marketing experience is preferred

  • HTML coding skills are a plus

  • Strong organizational and communication skills

  • Availability to work flexible hours including nights, weekends and holidays

  • Desire to be a marketing industry leader

  • Ability to work as a team player

 
 


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