Research Associate

  Southeast Region
  Sports Services
  Posted/Updated: 08/23/21

Job Summary

The Research Associate will be responsible for providing analytical support and strategic insights for all aspects the TOUR’s sponsorship business. This includes proactively providing salespeople and account teams with accurate data, assisting with prospect/client conversations, and taking a lead in executing the Business Development team’s prospecting strategy.


  • Bachelor's degree

  • 1+ year experience in research / analytics

  • Experience in a sales environment a plus; knowledge of sports business and sponsorship

  • Strong analytical skills and strategic thinking

  • Proficiency in data manipulation to drive insights

  • Experience with database tools preferred (i.e. redshift, Alteryx, SQL)
  • Excellent communication skills, verbal and written

  • Process oriented

  • Understanding of data assets and ability to leverage data to support a sales environment

  • Proficiency with Microsoft Excel

  • Basic SQL Proficiency



  • Leverage all available data resources to provide analysis and deliver strategic recommendations that provide clear direction for sales teams that don’t work frequently with large data.
  • Fulfill all requests for data, analysis, and insights from our sales and account teams

  • Leverage the Business Analytics team to ensure corporate partnerships is taking full advantage of shared company data resources and insights

  • Maintain current resources and consistently analyze their effectiveness or ways to improve

  • Assess and investigate new and different measurement tools and market research resources

  • Develop strong understanding of  golf industry business metrics statistics and trends
  • Update and maintain regularly scheduled data sources, including but not limited to  weekly tournament data, media value data, prospecting data
  • Track invoices and manage relationships with vendors for Corporate Partnerships data

  • Special projects or other duties as assigned


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