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Jaime Riedel

Dedicated, driven, diligent; a marketing professional passionate about growing youth sport through community-based initiatives.
Orange, CA


Jaime is marketing professional with a proven track record in the sport industry. She is committed to reducing barriers to entry and growing youth sport through community-based initiatives. She is highly skilled in event management, league management, experiential marketing, grassroots marketing, communication, hospitality, and youth coaching.


Fan Development Marketing Youth Hockey Coordinator

Aug 2018 - Present
Responsible for the growth and development of community-based, youth hockey initiatives, impacting over 60,000 students in Southern California annually. Orchestrates the Anaheim Ducks i3 Training Camp, a “Learn to Play” style initiative. Manages all aspects of the i3 Roller Hockey League. Serves as tournament director for the Throwback Classic.

Market Development Manager

Jun 2017 - Jul 2018
Cultivates relationships with MLB team representatives to determine promotional sponsorship opportunities. Manages partnership packages by providing direction for all creative assets, developing activations, and authoring drive-to-retail promotions. Plans and implements community events in each market to increase brand awareness.

Program Development and Marketing Intern

Sep 2016 - Dec 2016
Assists in goaltender-specific program development. Aids in the management of schedules and booking ice time at various rinks throughout the state of Minnesota. Creates online marketing opportunities through the use of social media.


Jun 2016 - Oct 2017
Instructs goaltenders ranging from ages 8 to 18 on specific goaltender techniques and strategies. Ensures that all pucks, nets, and additional equipment are properly set up before the session begins. Instills a passion for the sport of hockey in all athletes encountered.

Personal Fit Expert

Oct 2015 - Jun 2017
Assists in receiving inventory, stocking the store with necessary inventory, and organizing all product that does not need to be placed on the sales floor. Provides customers with product knowledge, which includes general fit information and technology facts specific to each category of gear. Fits players for equipment appropriate to level of play.


Sport and Recreation Management; Marketing - Bachelor of Business Administration
Sep 2014 - May 2017
While attending Hamline University, I was able to compete on the NCAA DIII Women's Hockey Team, as well as the Women's Track and Field Team. I completed my coursework in just three years and graduated with Summa Cum Laude Latin Honors and a 3.94 GPA.

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