“Throughout the athletic landscape, in higher education and in corporate America, brand consistency is a key priority,” said Cross. “For many, many years, Bradley Athletics’ branding has been a scattered mix of logos and inconsistent presentations that varied from sport-to-sport and person-to-perso
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“Throughout the athletic landscape, in higher education and in corporate America, brand consistency is a key priority,” said Cross. “For many, many years, Bradley Athletics’ branding has been a scattered mix of logos and inconsistent presentations that varied from sport-to-sport and person-to-person. Our new brand and associated style guide to assist in the reproduction of these materials will provide our teams and fans with consistent, identifying marks that are distinctive, clean, traditional and properly representative of Bradley’s long and storied athletic history.”
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