Manager, Advertising and Promotions
Basketball Franchise
Central Region
Administration/Management
Posted/Updated: 03/06/20
Central Region
Administration/Management
Posted/Updated: 03/06/20
Job Summary
WHAT YOU’LL BE DOING
- Along with the Sr. Director of Advertising and Promotions, develop, create and execute monthly advertising media plans for the NBA Team that build brand and drive tickets sales across all revenue platforms
- Collaborate with Ticket Sales and Data & Analytics throughout the year to develop ticket packages to drive full season memberships, partial plans, groups and single game purchases
- Oversee promotional activation to create fan club awareness and increase marketable database thru fan facing engagement
- Create sellable promotional theme nights and giveaways for the NBA Team
- Oversee the NBA Team promotions team through concourse facing activation and engagement in the community, along with sponsor retail opportunities, to drive marketable database, engage consumers and enhance the fan experience.
- Lead the earned press opportunities for the NBA Team through media promotions across the TV and radio market in Metro Detroit as well as execute the distribution of tickets thru media trade partners
- Manage the trafficking of inventory for all of the NBA Team media plans across multiple advertising mediums
- Research, record and distribute information for the Advertising & Promotions department, including, but not limited to, competitor events/schedules/advertising, Michigan festivals/runs, radio station playlists, etc.
WHAT WE’RE LOOKING FOR
- Bachelor’s degree in Marketing, Advertising or related field required.
- 5 years’ experience with media buying, promotions in sports, entertainment and/or agency background
- Proficiency with all Microsoft Office applications, including Word, Excel, Power Point and Outlook
- Excellent verbal and written communication and interpersonal skills
- Comfortable in a strongly collaborative environment, while still being a self-starter
- Exceptional professionalism and polish in demeanor and appearance
- Strong attention to detail, timelines and organization
- Able to work extended hours, including games and events on nights and weekends
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