Manager, Match Business (Marketing)

Job Summary

The manager position will manage the execution of marketing strategies for the promotions of SUM marquee events and activities including the Mexican National Team US Tour, Concacaf Nations League and Gold Cup, and other international friendlies as assigned.

Primary Responsibilities

• Drive internal media buying process across the organization incorporating multiple team members including digital, broadcasting and brand development.


• Implement event advertising strategy, including the placement of media buys in radio, television, print, online, and out-of-home.

• Improve campaign strategies with data acquisition opportunities and build out CRM prospects around assigned events.


• Build and implement grassroot marketing and promotional activities in key markets for sales and marketing initiatives (street teams, mascot/trophy tours, legend appearances, etc.)

• Support the development of new marketing platforms with a focus on opportunities to support fan development and commercial partnerships.


• Coordinate and implement in-market influencer and content media plans (ticket giveaways, digital sweepstakes, brand promotions, etc.)


• Support ideation and execution of marketing initiatives in conjunction with other key internal team members.

• Produce post-match marketing recap and analysis.


• Additional responsibilities as assigned.