Marketing Manager
This position has been filled - Job#: 453365854
AEG
Los Angeles, CA
Marketing/Events/Promotions
Posted/Updated: 03/28/18
Los Angeles, CA
Marketing/Events/Promotions
Posted/Updated: 03/28/18
Job Summary
| External Job Description: | JOB DESCRIPTION: Develop and implement year round marketing campaigns for the Amgen Tour of California. Key areas of focus includes developing marketing campaigns that engage and activate fans through multi-channel execution, social media strategy, grassroots road team, cycling alliance partnerships, host cities and sponsorship activation. ESSENTIAL DUTIES: 1. Responsible for developing and implementing marketing campaigns involving traditional and non-traditional media. 2. Oversee regional marketing and media partners for men's race, women's race, ancillary events and others as needed (including proposals, contracts and partnership fulfillment). 3. Develop and maintain social media platforms, e-newsletters and sweepstakes year round. 4. Manage and assist Local Organizing Committees with the development and implementation of their local marketing plans. 5. Support Local Organizing Committees with marketing assets, bi-weekly calls, managing deadlines, scheduling and fulfilling weekly Host City Highlights (Facebook, e-Newsletter Feature, Website slider). 6. Manage Road Team event activation schedule and all logistics (schedule of events, hiring and training staff, insurance, transportation, budget, promotions, collateral, post event recaps) 7. Work closely with internal sales, partnerships and merchandise teams to develop targeted promotions around various revenue streams. 8. Manage master marketing calendar for all events leading up to and including race week (promotional, revenue streams, partner commitments). 9. Develop and source promotional items. 10. Oversee the development, distribution and budget of the Race Guide and Spectator Guide. 11. Manage Cycling Alliance Partnerships. 12. Manage electronic hub for all resources to be easily accessed for all outside partners. 13. Attend site visits as needed. 14. Manage assigned areas of the advertising budget and process department invoices. 15. Support Director of Marketing as needed. 16. Undertake other duties and special projects as assigned. 17. Create marketing updates and recap presentations. REQUIRED QUALIFICATIONS: 1. BA/BS degree in Business, Marketing or a related area 2. 3 years of related work experience with a proven track-record showing measurable success. 3. Experience in marketing cycling, running, triathlon and other mass participation events. 4. Working knowledge of digital marketing and audience engagement via digital, social and mobile. 5. Must be able to drive both the vision and execution of all elements of marketing plans. 6. Active user and expertise in social media (Facebook, Instagram, etc.), mobile apps/devices and emerging social networks. 7. Superior verbal and written communication skills. 8. Superior organizational and administrative skills. 9. Excellent computer skills (including MS Word, Excel, PowerPoint and Outlook) with ability to quickly learn new programs as needed. 10. Ability to work independently with little supervision, handle multiple tasks simultaneously, establish priorities, meet deadlines, and solve problems as they arise. 11. Excellent proof reading and editing ability. 12. Must be comfortable working under deadlines. AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description. |
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