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Do you miss being "between the lines"? Do you miss the thrill of the last second shot? What if you could be a part of the group that makes that moment happen? Front offices of sports related businesses are filled with former and failed athletes as well as those who just love the game. These sports executives once thought, "Do I have what it takes to work within the sports industry"? Once you review what is available to you, you will see that breaking into the front office is not as impossible as you once thought.
JobsInSports.com has been helping people, of all levels of experience and education enter or climb the ranks of the sports marketing industry. We want you to be our next success story and we have the experience to dramatically shorten your sports job search.
The following are just a small sampling of recent sports marketing jobs in which JobsInSports.com helped the sports employer find their next MOVE:
| Advertising & Promotions Manager | National Hot Rod Association (NHRA) |
| Communications Assistant | Orange Bowl Committee |
| Licensing Manager, North America | World Wrestling Entertainment, Inc. |
| Sr. Mgr, Global Media, Strategy and Operations | Reebok International Ltd. |
| Web Developer | Indianapolis Motor Speedway |
| Communications Coordinator | Spurs Sports & Entertainment |
| Sr. Manager Global Marketing Partnerships | TaylorMade-adidas Golf CompanNational Basketball Association |
| Manager, NCAA Football/National Properties | IMG |
| Vice President of Partnership Sales | Prudential Center Arena and New Jersey Devils |
| Group Events Specialist | Cleveland Cavaliers & Lake Erie Monsters |
| Public Relations Representative | ESPN 950 AM |
| Manager, Affiliate Marketing | ESPN |
| Event Coordinator - Hispanic Market | Octagon |
| Marketing Analyst (New Media) | The Golf Channel / COMCAST |
| Merchandising Manager/Director | Advance Magazine Publishers/Golf Digest/Golf World |
| Membership Services Coordinator | USA Football |
| Community Relations Manager | FC Dallas Major League Soccer |
| Marketing Coordinator | K2 Sports, Inc. |
| Global Brand Manager | Bauer Hockey |
| Associate Product Manager, NASCAR.COM | Turner Broadcasting System, Inc. |
| E-commerce Marketing Manager | Easton Sports |
| Public Relations Specialist | Billy Casper Golf / Buffalo Communications |
| Guest Services Ambassador | New York Yankees |
| Manager, Advertising & Promotions | Atlanta Spirit (Atlanta Hawks & Atlanta Thrashers) |
| Coordinator, Market Development | Charlotte Bobcats |
| Marketing Coordinator | CBSSports.com Fantasy Sports |
| Vice President, Business Development | Fox Sports Net / Home Team Sports |
| Vice President of Sales and Marketing | Kansas Speedway |
| Publicist | EAG Sports Management |
| Account Executive, Corporate Development | Houston Dynamo |
| Communications Assistant | The BIG EAST Conference |
| Public Relations Coordinator | Madison Square Garden - NY Knicks/Liberty/Rangers |
| Vice President, Business Development | National Football League |
...and tens of thousands of other similar listings since 1999!
This is a minute sampling of the way we have played a role for thousand of the sports world's most prominent employers in the hiring of tens of thousands of recruits interested in a sports marketing career. Are you ready to play your role?
So what are the typical responsibilities in a sports marketing job? The following is a general framework of what is expected on a day-to-day basis:
Marketing:
- Ensure the development, implementation and reconciliation of comprehensive marketing programs
- Ensure the development, maintenance and coordination of advertising/sponsorship opportunities
- Develop, direct, coordinate and review the strategic plan for providing marketing services
- Liaise with promoters/Show Organizers to market the arena/venue
- Explore non-traditional marketing opportunities
- Negotiate and maintain promotional partnerships with corporate partners
- Manage day-to-day promotions and event activities
- Plan meetings to negotiate and research advertising mediums
- Coordinate team efforts with other departments to implement marketing ideas/tasks
- Oversee grassroots program and collateral created
- Create marketing plans for events
- Work directly with other departments to implement campaigns
- Promote HYD culture and principles within department and facility
- Perform all other duties as required
Sales / Signage
- Assist the GM in securing advertising deals and oversee implementation
Media Buying:
- Negotiate advertising and media-related sponsorship agreements
- Negotiate deals and contracts successfully
- Establish and maintain positive, cooperative working relationships with contacts and media reps
- Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
- Solicit third party Sponsorship/Vendor programs to generate revenue for events
Public Relations:
- Plan, organize, lead and control public relations efforts
- Manage public relations
- Develop, edit and issue press releases
- Develop, edit and issue event-related press releases
- Establish and maintain positive, cooperative working relationships with contacts and media reps
- Create, prepare and implement advertising and promotional plans for planned events
- Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
- Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff
Creative:
- Develop collateral, including fliers, newsletters, posters, postcards, email blasts,
- sales brochures, sales video, television, print and radio advertisements, marketing kits, building information guides, signs, banners, coupons, and direct mail pieces.
Web-site:
- Oversee and up-date the organizations web-sites.
What if you don't have any sports marketing industry experience?
Remember, marketing is marketing regardless of the industry. Your education, training and experience outside of the sports industry translates to your next job within the sports industry. The fundamentals will always remain the same. In our ten years of working with hiring managers from sports organizations from around the country, we have rarely seen a listing requiring sports industry experience. Time and time again, sports employers want a competitive personality who is able to take their skills and apply them to the sports industry. Your background is not nearly as important as your desire to work hard and succeed.
Who has used JobsInSports.com to fill their Sports Marketing Positions?
"Please delete my job posting as I am very close to filling the position (Special Events Coordinator-MLBPAA) and your help was instrumental in providing me with 95% of my applicants."
Geoff Hixson
Colorado Springs, CO

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