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Sports Marketing Jobs

Do you miss being "between the lines"? Do you miss the thrill of the last second shot? What if you could be a part of the group that makes that moment happen? Front offices of sports related businesses are filled with former and failed athletes as well as those who just love the game. These sports executives once thought, "Do I have what it takes to work within the sports industry"? Once you review what is available to you, you will see that breaking into the front office is not as impossible as you once thought.

JobsInSports.com has been helping people, of all levels of experience and education enter or climb the ranks of the sports marketing industry. We want you to be our next success story and we have the experience to dramatically shorten your sports job search.

The following are just a small sampling of recent sports marketing jobs in which JobsInSports.com helped the sports employer find their next MVE (Most Valuable Employee):

Advertising & Promotions ManagerNational Hot Rod Association (NHRA)
Communications AssistantOrange Bowl Committee
Licensing Manager, North AmericaWorld Wrestling Entertainment, Inc.
Sr. Mgr, Global Media, Strategy and OperationsReebok International Ltd.
Web DeveloperIndianapolis Motor Speedway
Communications CoordinatorSpurs Sports & Entertainment
Sr. Manager Global Marketing PartnershipsTaylorMade-adidas Golf CompanNational Basketball Association
Manager, NCAA Football/National PropertiesIMG
Vice President of Partnership SalesPrudential Center Arena and New Jersey Devils
Group Events SpecialistCleveland Cavaliers & Lake Erie Monsters
Public Relations RepresentativeESPN 950 AM
Manager, Affiliate MarketingESPN
Event Coordinator - Hispanic MarketOctagon
Marketing Analyst (New Media)The Golf Channel / COMCAST
Merchandising Manager/DirectorAdvance Magazine Publishers/Golf Digest/Golf World
Membership Services CoordinatorUSA Football
Community Relations ManagerFC Dallas Major League Soccer
Marketing CoordinatorK2 Sports, Inc.
Global Brand ManagerBauer Hockey
Associate Product Manager, NASCAR.COMTurner Broadcasting System, Inc.
E-commerce Marketing ManagerEaston Sports
Public Relations SpecialistBilly Casper Golf / Buffalo Communications
Guest Services AmbassadorNew York Yankees
Manager, Advertising & PromotionsAtlanta Spirit (Atlanta Hawks & Atlanta Thrashers)
Coordinator, Market DevelopmentCharlotte Bobcats
Marketing CoordinatorCBSSports.com Fantasy Sports
Vice President, Business DevelopmentFox Sports Net / Home Team Sports
Vice President of Sales and MarketingKansas Speedway
PublicistEAG Sports Management
Account Executive, Corporate DevelopmentHouston Dynamo
Communications AssistantThe BIG EAST Conference
Public Relations CoordinatorMadison Square Garden - NY Knicks/Liberty/Rangers
Vice President, Business DevelopmentNational Football League

...and tens of thousands of other similar listings since 1999!

This is a minute sampling of the way we have played a role for thousand of the sports world's most prominent employers in the hiring of tens of thousands of recruits interested in a sports marketing career. Are you ready to play your role?

So what are the typical responsibilities in a sports marketing job? The following is a general framework of what is expected on a day-to-day basis:


  • Ensure the development, implementation and reconciliation of comprehensive marketing programs
  • Ensure the development, maintenance and coordination of advertising/sponsorship opportunities
  • Develop, direct, coordinate and review the strategic plan for providing marketing services
  • Liaise with promoters/Show Organizers to market the arena/venue
  • Explore non-traditional marketing opportunities
  • Negotiate and maintain promotional partnerships with corporate partners
  • Manage day-to-day promotions and event activities
  • Plan meetings to negotiate and research advertising mediums
  • Coordinate team efforts with other departments to implement marketing ideas/tasks
  • Oversee grassroots program and collateral created
  • Create marketing plans for events
  • Work directly with other departments to implement campaigns
  • Promote HYD culture and principles within department and facility
  • Perform all other duties as required

Sales / Signage

  • Assist the GM in securing advertising deals and oversee implementation

Media Buying:

  • Negotiate advertising and media-related sponsorship agreements
  • Negotiate deals and contracts successfully
  • Establish and maintain positive, cooperative working relationships with contacts and media reps
  • Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
  • Solicit third party Sponsorship/Vendor programs to generate revenue for events

Public Relations:

  • Plan, organize, lead and control public relations efforts
  • Manage public relations
  • Develop, edit and issue press releases
  • Develop, edit and issue event-related press releases
  • Establish and maintain positive, cooperative working relationships with contacts and media reps
  • Create, prepare and implement advertising and promotional plans for planned events
  • Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
  • Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff


  • Develop collateral, including fliers, newsletters, posters, postcards, email blasts,
  • sales brochures, sales video, television, print and radio advertisements, marketing kits, building information guides, signs, banners, coupons, and direct mail pieces.


  • Oversee and up-date the organizations web-sites.

What if you don't have any sports marketing industry experience?

Remember, marketing is marketing regardless of the industry. Your education, training and experience outside of the sports industry translates to your next job within the sports industry. The fundamentals will always remain the same. In our ten years of working with hiring managers from sports organizations from around the country, we have rarely seen a listing requiring sports industry experience. Time and time again, sports employers want a competitive personality who is able to take their skills and apply them to the sports industry. Your background is not nearly as important as your desire to work hard and succeed.

Complete details and application procedure for these jobs are available only to JobsInSports.com members. Subscribe Now!

Looking for something different? Search all 5562 sports jobs and internships

Who has used JobsInSports.com to fill their Sports Marketing Positions?

"Please delete my job posting as I am very close to filling the position (Special Events Coordinator-MLBPAA) and your help was instrumental in providing me with 95% of my applicants."
Geoff Hixson
Colorado Springs, CO

Click here to subscribe and view more sports marketing jobs from our database.

Featured Sports Jobs

Matter, Edelman Sports & Entertainment Marketing Sports Job

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Matter, Edelman Sports & Entertainment Marketing- Director, Creative Strategy
Sports Job#: 453289999
Location: Dallas, TX

Detroit Red Wings Sports Job

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Detroit Red Wings- General ledger Accountant
Sports Job#: 453290567
Location: Detroit, MI

Featured Sports Employers

The Green Bay Packers have picked up the hiring in recent years. If working for your favorite NFL team is your dream, JobsInSports.com can help as we work for them all!


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University Place, WA

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San Jose, CA

"Thanks guys. I was able to land an internship with the NY Giants. Your site was a big help. I'm sure I'll be coming back in the next year to seek further employment."

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Lewisburg, PA

"After a weeks membership, I secured a position with the Fresno Falcons as an Account Executive! Thanks for the lead!"

Gerald Huaracha
San Jose, CA

"We highly value our relationship with JobsInSports.com; they are easy to work with, they provide friendly and professional customer service and unlike many other sites, they are a free service to employers. JobInSports.com continue to keep us in mind when considering quality candidates for our available opportunities and we find that service to be invaluable. We would like to thank you and say how much we appreciate your time and efforts in the recruitment process. We look forward to a long lasting relationship with JobsInSports.com."

April Thiessen
San Jose Earthquake

"Your site was obviously very instrumental in helping me land this new position. Needless to say I am extremely excited about this new opportunity!"

Heather Brigham
Account Manager, Partnership Marketing

"We had a great response to our listings on JobsInSports.com. Thank you very much!"

Kip Helt
Phoenix Suns

"Your service is very helpful and the best site in the sports industry. I thank you for your help."

Jessica Holler
Denver Broncos

"Thank you for your follow-up. Your site enabled us to find 4 good interns for the upcoming season."

Benji Hollis
Chick-fil-A Peach Bowl


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