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Dale McCabe

Sports Management Professional
Frisco, Texas USA

About

Sports industry professional with 10+ years of experience in operations, marketing, and game-day activations. I help teams deliver memorable fan experiences, streamline operations, and drive engagement for professional and collegiate sports events.

Experience


Experience Team Member

Jul 2025 - Jul 2025
Facilitated T-Mobile Batting Cages, creating a safe, inclusive, and fun fan experience. Supported sponsor activations and event logistics, gaining hands-on experience in fan engagement, event execution, and brand representation at a national sporting event.

National Sales Account Executive

Sep 2019 - Dec 2026
Grew client retention 30% via relationship management and timely follow-ups. Delivered executive sales presentations, aligned signage solutions with marketing goals, managed pricing/project timelines, and collaborated with sports/event clients to drive revenue and brand impact.

Senior Sales Consultant

Dec 2013 - Sep 2019
Delivered custom signage solutions, increasing client conversion and retention. Surpassed sales targets via rapport, product knowledge, and promotions. Oversaw daily operations, POS, returns, and inventory, ensuring smooth service and revenue growth.

Education


Sports Management - Master's of Science
Mar 2023 - Nov 2024
Relevant Coursework: · Internationalization-Sport Bus · Mgmt. of Sport Organizations · Sport Marketing & Media · Sport Facility Mgmt. & Ops · Sport License/Strat Alliances · Principles in Athletic Admin

Kinesiology - Bachelor's Of Science
- Dec 2020

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