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Madeline Lang


Tested professional looking to make a lasting impact for organizations through exploring more innovative ways to plan, manage, and execute partnerships and events.


Senior Account Executive

Sep 2019 - Jul 2020
Supported luxury automotive client’s partnerships and programming in the arts and culture space through marketing the brand to high-net-worth consumers Created experiential activations at exclusive lifestyle events including Art Basel Miami Beach, Frieze Art Fairs, and New York Fashion Week

Activation Associate

Jul 2018 - Sep 2019
Planned and executed sponsored events across the country including the TYR Pro Swim Series, Ironman World Championship, and USA Swimming Summer/Winter NationalsDesigned and organized retail booth that generated as much as $25,000 in sales per eventCreated activation space with contests/promotions that brought in over 150 email leads per event

Digital Marketing Coordinator

Nov 2017 - Jul 2018
Led in the creation and distribution of all email marketing efforts using Real Magnet software Updated website content daily including schedule changes, press coverage, online newsletters, blog content, etc. Evaluated website traffic, social media reach, and email marketing effectiveness through analytics tracking

Development & Evaluation Associate

Nov 2016 - Nov 2017
Supported CEO and national development team in prospecting efforts for new sources of funding through research and relationship building in the local community Assisted in grant writing for government, foundation, and corporate grant opportunities Aided in the preparation for the annual gala fundraiser that raised over $350,000


Sport Management - Bachelor of Science
Sep 2012 - May 2016
B.S. Sport Management, B.S. Marketing – 3.78 GPA – Summa Cum Laude May 2016 Study Abroad: India, South Africa, Costa Rica Four-year player and two-year captain of the Women’s Club Basketball Team Distinguished Sport Management Junior and Senior Award recipient

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