Yilin Li
Experience
Digital Marketing Intern
Aug 2024 - Dec 2024
• Focus on content research and creation, while also managing data reporting and ensuring consistency across social media and website postings.
• Oversees marketing campaigns, ensuring that content is strategically aligned with HJGT’s goals and is effectively communicated across all platforms.
Business Executive
Jun 2022 - Jun 2023
● Assist with the collaboration and communication of PUBG Mobile and Argentina National team; Research and design marketing strategy for Kwai x Brazil national team as well as promotion on social media after the launch of the project.
● Create advertising and marketing plans for Cryptocurrency companies like KuCoin to collaborate with athletes.
Strategy Development Intern
May 2021 - Aug 2021
● Prepared the World Internet Conference and the 15th meeting of the Conference for Parties attended the Convention on Biological Diversity in Kunming, China. Translated invitation letters to multiple international guest speakers.
● Participated in business negotiations with major companies in China, including Alibaba and Bank of Communications.
Education
Sports Administration
- Masters
Aug 2023 - Dec 2024
Worked at the Boston College Athletics Department for a semester on ticket sales & marketing.
Relevant Coursework: Sports Marketing, Sports Analytics, Sports Finance, Revenue Generation
Marketing & Information System
- Bachelors
Jan 2020 - Jun 2023
Lead a project at the Guerrilla Marketing Society, member of the Sports Business Club
Relevant Coursework: Managerial Accounting, Dynamics of Leading Organizations, Measuring Financial Value, Probabilistic and Statistical Decision-Making for Management