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Shelby Jorissen

Assistant Director of Sponsorships & Sales
Greeley, Colorado USA

About

I’m the Assistant Director of Sponsorships and Sales for UNC Athletics, leading corporate partnerships, activations, and fan-facing experiences. My background includes game day operations with MSU Denver Athletics, media relations with the Denver Nuggets, competing as an NCAA student-athlete and recognition as an NCAA Woman of the Year Finalist.

Experience


Assistant Director of Sponsorships and Sales

Aug 2024 - Present
I support revenue growth by securing and managing corporate sponsorships while developing systems to track and fulfill all partner activations. I assist with marketing efforts and in-game promotions across all UNC sports and coordinate large-scale events such as the UNC Football Fan Fest Tailgate, overseeing vendors, logistics, and day-of operation

Building Manager

May 2024 - Aug 2024
Responsible for overseeing event operations to ensure safe, efficient, and seamless execution. Supervised concessions staff and cash handling procedures while maintaining compliance with health and safety regulations. Supported event setup, equipment management, and post-event breakdown, assisted with facility maintenance, and utilized management s

Denver Nuggets Media Relations Assistant

Sep 2022 - Jun 2024
Facilitated media credentialing for home games while ensuring smooth media operations and professional interactions with team guests and family members. Recorded and transcribed interview quotes for accurate reporting and collaborated with on-court statistics personnel to ensure timely and precise end-of-game data.

Gameday Operations Coordinator

Aug 2022 - May 2024
Coordinated team and facility scheduling within the department calendar to ensure smooth execution of athletics and intramural events. Managed front gate operations, including ticket sales and scanning, while providing a welcoming and positive experience for spectators. Conducted pre-event safety checks, and supported event setup and takedown.

Education


Strategic Leadership - Masters
Jan 2026 - Present

Sports Management - Bachelors
Aug 2020 - May 2024

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