Zoe Shack
About
I’m a sports and live events marketing and operations professional focused on driving fan engagement, attendance, and seamless event execution at scale. I work across strategy and on-the-ground operations, using audience data and real-time coordination to improve how live events perform and how fans experience them.
Experience
Event Services Intern
Jun 2026 - Present
Drive cross-functional operations supporting large-scale live event execution for the US Open, including workforce coordination, infrastructure readiness, and fan experience delivery at the Billie Jean King National Tennis Center
Student Associate
May 2025 - Aug 2025
• Developed cross-platform entertainment concepts for the New York Knicks and Rangers, integrating long-form storytelling and social engagement; presented recommendations to senior leadership
Marketing & Guest Experience Intern
Oct 2023 - Present
• Analyze 18 years of patron data across 30+ high-value accounts to surface retention and audience behavior trends, informing season programming and revenue-focused marketing decisions for a 14-concert series
Education
New Media Studies
- Bachelor
Aug 2023 - Present
Premier Talent Scholarship Recipient
Dean’s List: GPA 3.65
