Amber Robinson
Summerville, South Carolina USAAbout
Results-driven Sports Marketing Professional with a proven track record of executing high-impact campaigns, driving audience growth, and increasing revenue across digital and live event environments. Experienced in content strategy, brand storytelling, and multi-channel marketing with measurable success in engagement, attendance and ticket sales.
Experience
Assistant Director of Marketing
Jul 2015 - May 2018
Led cross-functional marketing strategy and campaign execution for Football, Basketball, Baseball and Volleyball.
Generated $1.7M+ in baseball season ticket revenue and ranked top 5 nationally in attendance and launched ticket initiatives generating $54K+ in new revenue.
Increased attendance and fan engagement, achieving program record milestones.
Marketing Assistant
Jul 2013 - Jun 2015
Supported multi-channel marketing efforts for major athletic events and SEC Tournaments.
Assisted in campaign strategy, promotions, and fan engagement initiatives for Volleyball, Men's Basketball and Softball.
Executed campaigns that increased Softball attendance by 66%/
Drove student engagement growth by 459% for volleyball events.
Marketing Representative & Intern
Aug 2012 - May 2013
Supported marketing efforts across multiple Division I athletic programs including Football and Women's Basketball.
Executed promotions, sponsorship activations, and fan engagement campaigns for Gymnastics, increasing overall attendance by 65% and setting program records.
Education
Communications, Sports Marketing
- Bachelors
Aug 2008 - May 2013
