Monica Valentin

Lecturer and consultant for the FIFA/FGV/CIES Executive Programme in Sports Management, teaching Marketing and Sponsorship Strategies in Sports. Created and taught a postgraduate course on the transformative impact of Paralympic sport for social inclusion.

Led the planning and delivery of major sports and brand events, overseeing sponsorships, brand activations, media operations, social media, and broadcast coordination. Delivered flagship projects for the Brazilian Olympic Committee, Paraguayan Olympic Committee, FIFA Club World Cup 2025, and the Paris 2024 Olympic Games.

Management of marketing, communication and design projects for Brazilian and foreign clients, mostly advertising agencies and startups; Customer service and team management; Marketing consultancy with an emphasis on branding.

Development and execution of marketing strategy; Content development; Strategic marketing, branding and communication planning; Comercial pipeline development; Sponsorship and partnership management.

Marketing and communications consultancy specializing in branding, reputation management, and strategic communications for athletes, NGOs, and small businesses. Managed the careers and personal brands of Paralympic medalists, influencers, and artists, leading positioning strategies, media relations, social media, and commercial positioning.

Managed the career, brand, and commercial strategy of Paralympic champion Daniel Dias, developing his post-career positioning and expanding global partnerships with Adidas, Visa, Panasonic, Ottobock, Laureus, and WOWOW Japan. Led branding, content strategy, sponsorship opportunities, and institutional communications for the Daniel Dias Institute.

Led branding, sponsorship activations, and marketing campaigns with partners. Coordinated fan engagement initiatives for the Rio 2016 Paralympic Games and integrated communications with sports operations. Later managed Brazilian teams at national and international competitions and contributed to the High Performance athlete development strategy.

Support for the club's internationalization process with participation in the 2012 FIFA Club World Cup in Japan, with the translation of news, releases and other institutional materials from Portuguese to English.

Responsible for organizing the information manual, organizing panels and other materials related to the event´s info booth; Training and volunteering coordination.