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JEFF HENRY

GROWTH FOCUSED ENTERTAINMENT EXECUTIVE
Las Vegas, Nevada USA

About

High energy hands on executive overseeing revenue generating strategies and operations for world class venues, pushing them to new heights by developing and implementing comprehensive long term sales and marketing strategies, driving growth and profitability in alignment with overall vision.

Experience


Vice President Hospitality

Aug 2022 - Oct 2023
Affinity Clubs are a first of its kind private members social club and restaurants located in professional sports stadiums and arenas, premiere neighborhoods, training facilities and universities. A realm where the affinity to professional sports organizations and prestigious universities takes center stage.

President Entertainment

Apr 2018 - Aug 2020
Meruelo Group is a privately-held company providing strategic consulting and business support services to a diversified group of client companies across a wide range of industries including: Construction and Engineering, Hospitality and Gaming, Television, Radio, Real Estate, Food Services, Financial Services, and Private Equity.

Vice President Entertainment | Sahara Las Vegas

Apr 2018 - Aug 2020
Overseeing the day to day operations, bookings, event scheduling, marketing, promotion, ticket sales and production. Responsible for P&L management, budgets, compliance, capital expenditures and artist contracts as well as securing multi-year residency partnerships with global leading artists and shows.

Vice President Entertainment | Grand Sierra Resort

Dec 2015 - Aug 2020
Recruited to redefine and establish the entertainment division for Northern Nevada’s most complete and largest destination resort, with just under 2,000 rooms and undergone $300M in renovations. Overseeing all operations, bookings, marketing, production and promotions.

Executive Consultant

Dec 2013 - Present
A boutique consulting firm specializing in the transformation and optimization of elevated venues, encompassing premium entertainment, upscale nightlife, fine dining establishments, luxury pools, and exclusive private membership clubs and lounges. Whether operating independently or within dynamic settings such as hotels, resorts, casinos, stadiums,

Vice President Operations

Dec 2009 - Dec 2013
Recruited by one of the United States leading hospitality, development and management companies to oversee and execute the company vision and strategy across MGM Resorts nightclubs, lounges, restaurants and pools at Five Diamond Bellagio Resort & Casino, The Mirage Hotel & Casino, Mandalay Bay Resort & Casino and Aria Resort & Casino at City Center

Education


Business Administration
Aug 1986 - May 1987
Attended on a tennis scholarship, leaving early to attempt the pro tennis tour.

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