Creative Strategist. Racer. Brand geek. Fun. Leader. Project Manager.Indianapolis, IN
Pioneered and directed the in-house Creative Services department at the Indianapolis Motor Speedway and INDYCAR from 1990-2016. Direction included Indy 500 and race branding and marketing campaigns, venue decor, wayfinding and oversight of race event programs. Led update of IMS Vision, Mission and Values, Logo update and brand campaign in 2014.