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Dawn DeBellis

Creative Strategist. Racer. Brand geek. Fun. Leader. Project Manager.
Indianapolis, IN

About

Pioneered and directed the in-house Creative Services department at the Indianapolis Motor Speedway and INDYCAR from 1990-2016. Direction included Indy 500 and race branding and marketing campaigns, venue decor, wayfinding and oversight of race event programs. Led update of IMS Vision, Mission and Values, Logo update and brand campaign in 2014.

Experience


Graphic Production Manager

Mar 2017 - Aug 2020
Responsible for managing the traffic and production of all marketing and creative projects (print and digital) for parent company KAR Global and its 16 subsidiaries. Reporting to the chief creative officer, oversees design production for a creative team of thirteen and marketing team of 54.

Director of Creative Services

Dec 1990 - Oct 2016
Led entire creative direction for IMS and INDYCAR, several high-profile races and outside agencies. Pioneered and directed creative department, which serves as an in-house agency to company, as well as, produces 2 high-caliber event programs. Recognized for leading the most cohesive and consistent department in company.

Education


Marketing/Advertising and Spanish - Bachelor of Arts
Aug 1986 - May 1990
Double major in Marketing/Advertising and Spanish. Studied International Business and worked as an intern at a professor's advertising agency. Following graduation, started as a Marketing and Radio Network intern at the Indianapolis Motor Speedway.

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