Lloyd Pawlak
Expert in Licensing and Digital Opportunities in the Sports Marketplace
Narragansett, Rhode Island USAAbout
I have had senior positions in sports licensing across CP and digital for the past 22 years. My experience includes managing multi-million dollar contracts with various sports leagues, licensees, and sponsors. I have managed through huge changes in the sports landscape and am currently actively involved with our efforts in gambling, NFTs, and NIL
Experience
Global Director Commercial Services
Sep 2005 - Present
P&L accountable with 3 direct reports and a staff of 32. Managed business growth from $9M in licensing sales in 2008 to $40M in sales across digital advertising, custom content, and licensing in 2021.
Grew sports licensing sales from $0 in 2006 to $12M in 2021 by leveraging AP’s capabilities in content creation, monetizing our core sports fran
SVP Sales and Marketing
Sep 1996 - Sep 2005
P&L accountable for $66.7 million organization with 35 direct reports. Charged with increasing profitability, reducing returns, and expanding business lines. Restructured sales force and refocused company on key business drivers and fundamentals.
Developed and maintained relationships with NBA, MLB, MLBPA, NFL, NFLPA, WWE, and NHLE; active par
