Santiago Crane Pardo

Sports Marketing Director

Cambridge, Massachusetts USA

About

SPORTS MARKETING JUNKIE! I am an accomplished and professional business administrator that breathes marketing and loves practicing and doing sports. Also, I offer a combination of unique skills and competencies which I have developed through a rewarding career in several business areas such as marketing, sales, operations, customer service, and

Experience

Event Marketing Specialist

The IRONMAN Group (Tampa, FL)

Sep 2022 - Apr 2023

• Organized, and standardized CRM database with over 50 Million data point with Python, Azure and Power BI • Optimized by 20% the campaign engagement by analyzing databases using Marketo and Power BI • Guided cross-functionally with CRM, Event, and eCommerce teams as needed • Reached more than 10 million subscribers driving CRM and inbound campaign

Merchandise Planning MBA Intern

The IRONMAN Group (Tampa, FL)

Mar 2022 - Jul 2022

• Spearheaded dashboard project using Power BI joined several sales performance reports, helped give more insights visibility to the Planning Team for more than 100 races. • Integrated and improved reporting time by 50% by developing a standardized and automated Dashboard using PowerBI, Python, and Jupyter. • Forecasted merchandise inventory with

National Marketing Coordinator/Director

Aethos Sport Science

May 2021 - Sep 2021

Consolidated and conformed the marketing team, marketing strategy, and KPI structure for performance review of a Triathlon Sports Club. Brand renewal that showed the company’s values. Product and service launch with 360 Marketing Strategy.

Management Trainee

Stryker Corporation

Jul 2019 - May 2021

Worked, assessed, and consulted several business units of the company to develop a wide understanding of the company´s operations. • As a Sales Administrator I oversaw daily sales quota and budget follow-up with sales report issuing, sales forecasting, monthly sales team performance review, and inventory demonstration equipment, administrator.

Marketing Analyst

Jeronimo Martins

May 2018 - Jul 2019

• Successfully organized and executed more than 20 promotional activities all over the Colombian territory that where aimed to support sales quota for low-performance business units. • Successfully accomplished the creation and distribution of over 20 million copies of thematic promotional leaflets s used to promote our products and promotions all

Marketing Trainee

Novartis

Jan 2017 - Jan 2018

Design, production, and distribution of promotional material as well as promotional and non-promotional event planning. • Created, planned, developed, and executed the 360-marketing campaign event “Feria Sandoz”. • Redacted and designed the “Sandoz News” Magazine. • Printed and distributed more than 100 promotional materials used by the sales