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Alex Crook

Athletic Media Relations Professional
Stockton, CA

About

I have extensive experience at the collegiate and professional levels in media relations, working at both NCAA March Madness and the NCAA Division I Baseball Regional. My skillset ranges from interpersonal communication and writing (game recaps, press releases, previews) to a creative side with thorough knowledge of InDesign and Photoshop.

Experience


Media Relations Assistant

Sep 2019 - Present
• Stepped in due to a staffing change to cover women’s basketball after five games on top of women’s soccer, men’s/women’s tennis, softball and cross country/track • Reformatted social media branding, women’s basketball record book, visiting team guide and Traditions page on pacifictigers.com • Implemented Media tab on pacifictigers.com with archiv

Gameday PR Assistant

Mar 2018 - Sep 2019
• Capture game footage for in-game social media use • Ensure photographers’ compliance with team media guidelines • Track official statistics via in-game scoring system

Communications Intern

Aug 2017 - Jun 2019
• Elevated conference’s brand through national recognition of Snappy TV clips from NCAA Women’s Basketball, NCAA March Madness and Sports Illustrated • Created inaugural WCC Beach Volleyball record book • Assisted with game notes at 2019 NCAA Men’s Basketball Regional • Primary contact for cross country, softball, beach volleyball and rowing in 201

Media Relations Assistant

Jan 2017 - May 2017
• Wrote men’s basketball and baseball game recaps for www.smcgaels.com • Boosted baseball’s following on Facebook, Twitter and Instagram, including 245,000 Twitter impressions over 28 days • Helped broadcast over 50 live athletic events across seven sports as a cameraman, producer and graphics operator

Education


Sport and Athletic Administration - Masters
Aug 2018 - May 2020
- Online Master's degree while working part-time and full-time - 3.69 Overall GPA

Communication - Bachelors
Aug 2013 - May 2017
- Student Newspaper - Athletic Communications Assistant in senior year

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